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MCQs

Total Questions : 94 | Page 1 of 10 pages
Question 1. Considering non-personal communication channels, the billboards and posters are considered as
  1.    online media
  2.    print media
  3.    broadcast media
  4.    display media
 Discuss Question
Answer: Option D. -> display media
Answer: (d).display media
Question 2. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as
  1.    print and broadcast media
  2.    word-of-mouth influence
  3.    buzz marketing
  4.    display and online media
 Discuss Question
Answer: Option C. -> buzz marketing
Answer: (c).buzz marketing
Question 3. According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be
  1.    introduction stage
  2.    turbulent stage
  3.    innovation stage
  4.    non-profit stage
 Discuss Question
Answer: Option A. -> introduction stage
Answer: (a).introduction stage
Question 4. The 'idea-reducing stage' in new product development process consists of
  1.    screening of product
  2.    screening of customers
  3.    screening of ideas
  4.    generation of ideas
 Discuss Question
Answer: Option C. -> screening of ideas
Answer: (c).screening of ideas
Question 5. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called
  1.    point of purchase promotion
  2.    cents off deals
  3.    sales premium
  4.    advertising specialties
 Discuss Question
Answer: Option A. -> point of purchase promotion
Answer: (a).point of purchase promotion
Question 6. The personal selling step in which the sales person asks for an order to the customer is classified as
  1.    shipper approach
  2.    handling shipment
  3.    closing
  4.    follow up
 Discuss Question
Answer: Option C. -> closing
Answer: (c).closing
Question 7. The sales force structure in which a sales representatives works to sell specific items of product line is classified as
  1.    indirect sales force structure
  2.    territorial sales force structure
  3.    customer sales force structure
  4.    product sales force structure
 Discuss Question
Answer: Option D. -> product sales force structure
Answer: (d).product sales force structure
Question 8. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as
  1.    public relations
  2.    advertising
  3.    sales promotion
  4.    personal selling
 Discuss Question
Answer: Option C. -> sales promotion
Answer: (c).sales promotion
Question 9. The theme of the message content which is related to self-interest of audience is classified as
  1.    irrational appeal
  2.    moral appeal
  3.    rational appeal
  4.    emotional appeal
 Discuss Question
Answer: Option C. -> rational appeal
Answer: (c).rational appeal
Question 10. The method of managing advertising budget at the level company can have money for is classified as
  1.    percentage of sales method
  2.    affordable method
  3.    competitive parity method
  4.    objective and task method
 Discuss Question
Answer: Option B. -> affordable method
Answer: (b).affordable method

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