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MCQs

Total Questions : 94 | Page 9 of 10 pages
Question 81. Finding new ways to create more satisfying products for customers is called
  1.    customer centered product development
  2.    team based product development
  3.    systematic product development
  4.    concentration based development
 Discuss Question
Answer: Option A. -> customer centered product development
Answer: (a).customer centered product development
Question 82. The PLC stage which experience increased marketing outlays is said to be
  1.    maturity stage
  2.    predictive stage
  3.    improved market stage
  4.    profit achieved stage
 Discuss Question
Answer: Option A. -> maturity stage
Answer: (a).maturity stage
Question 83. The customers, distributors and suppliers collectively provide ideas for new-product development are classified as
  1.    idea's external sources
  2.    acquisition of ideas
  3.    primary sources
  4.    secondary sources
 Discuss Question
Answer: Option A. -> idea's external sources
Answer: (a).idea's external sources
Question 84. The overlapping of steps for more efficient and effective product development with closely working departments is classified as
  1.    customer centered product development
  2.    team based product development
  3.    systematic product development
  4.    concentrated product development
 Discuss Question
Answer: Option B. -> team based product development
Answer: (b).team based product development
Question 85. The type of channel arrangement includes
  1.    conventional distribution channel
  2.    horizontal marketing system
  3.    vertical marketing system
  4.    Both a and c
 Discuss Question
Answer: Option D. -> Both a and c
Answer: (d).Both a and c
Question 86. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called
  1.    percentage of sales method
  2.    affordable method
  3.    competitive parity method
  4.    objective and task method
 Discuss Question
Answer: Option D. -> objective and task method
Answer: (d).objective and task method
Question 87. The marketing logistics are also called as
  1.    physical distribution
  2.    supply chain management
  3.    exclusive distribution
  4.    exclusive dealing
 Discuss Question
Answer: Option A. -> physical distribution
Answer: (a).physical distribution
Question 88. The competitors in the introductory stage of product life cycle are
  1.    few
  2.    continuously growing
  3.    stable but declining
  4.    none of the above
 Discuss Question
Answer: Option A. -> few
Answer: (a).few
Question 89. The new competitors will enter in the market in the PLC stage called
  1.    growth stage
  2.    lately buying stage
  3.    segmenting stage
  4.    targeting stage
 Discuss Question
Answer: Option A. -> growth stage
Answer: (a).growth stage
Question 90. In the product life cycle growth stage, the marketing objective is to
  1.    create product awareness
  2.    maximize the market share
  3.    defend market share and profits
  4.    reduce expenditure
 Discuss Question
Answer: Option B. -> maximize the market share
Answer: (b).maximize the market share

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