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MCQs

Total Questions : 94 | Page 3 of 10 pages
Question 21. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
  1.    promotion mix
  2.    marketing communication mix
  3.    strategic buyer behavior mix
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 22. The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called
  1.    vertical management
  2.    horizontal management
  3.    marketing channel management
  4.    distribution management
 Discuss Question
Answer: Option C. -> marketing channel management
Answer: (c).marketing channel management
Question 23. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as
  1.    exclusive distribution
  2.    exclusive dealing
  3.    inclusive distribution
  4.    intensive distribution
 Discuss Question
Answer: Option B. -> exclusive dealing
Answer: (b).exclusive dealing
Question 24. If the fast food chain has conflict to some of its franchises then this conflict is considered as
  1.    steep conflict
  2.    slope conflict
  3.    vertical conflict
  4.    horizontal conflict
 Discuss Question
Answer: Option D. -> horizontal conflict
Answer: (d).horizontal conflict
Question 25. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as
  1.    multichannel distribution system
  2.    multichannel system
  3.    multiple intermediary system
  4.    multiple manufacturing franchises
 Discuss Question
Answer: Option A. -> multichannel distribution system
Answer: (a).multichannel distribution system
Question 26. Considering non-personal communication channels, the radio and television are considered as
  1.    broadcast media
  2.    display media
  3.    online media
  4.    print media
 Discuss Question
Answer: Option A. -> broadcast media
Answer: (a).broadcast media
Question 27. In the product life cycle maturity stage, the marketing objective is to
  1.    create product awareness
  2.    maximize the market share
  3.    defend market share and profits
  4.    reduce expenditure
 Discuss Question
Answer: Option C. -> defend market share and profits
Answer: (c).defend market share and profits
Question 28. The set of stages through which the customers pass through while purchasing the market offerings are classified as
  1.    channel designing stages
  2.    strategic stages
  3.    channeling stages
  4.    buyer readiness stage
 Discuss Question
Answer: Option D. -> buyer readiness stage
Answer: (d).buyer readiness stage
Question 29. Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as
  1.    broadcast media
  2.    display media
  3.    online media
  4.    print media
 Discuss Question
Answer: Option C. -> online media
Answer: (c).online media
Question 30. In the 'decline stage of product life cycle' the per customer cost is
  1.    high
  2.    low
  3.    average
  4.    moderate
 Discuss Question
Answer: Option B. -> low
Answer: (b).low

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