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MCQs

Total Questions : 94 | Page 4 of 10 pages
Question 31. In product life cycle, the new products are cause of
  1.    growth
  2.    maturity
  3.    decline
  4.    loss
 Discuss Question
Answer: Option A. -> growth
Answer: (a).growth
Question 32. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
  1.    percentage of sales method
  2.    affordable method
  3.    competitive parity method
  4.    objective and task method
 Discuss Question
Answer: Option A. -> percentage of sales method
Answer: (a).percentage of sales method
Question 33. The testing technique in which researchers measure customers responses to new products is called
  1.    controlled test markets
  2.    simulated test markets
  3.    free test markets
  4.    uncontrolled test markets
 Discuss Question
Answer: Option B. -> simulated test markets
Answer: (b).simulated test markets
Question 34. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as
  1.    sales promotion
  2.    personal selling
  3.    public relations
  4.    advertising
 Discuss Question
Answer: Option A. -> sales promotion
Answer: (a).sales promotion
Question 35. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as
  1.    integrated marketing communications
  2.    integrated strategic channels
  3.    integrated outbound channels
  4.    none of the above
 Discuss Question
Answer: Option A. -> integrated marketing communications
Answer: (a).integrated marketing communications
Question 36. If the product ideas source is company's own research and development department, it is said to be
  1.    internal idea sources
  2.    external idea sources
  3.    systematic idea sources
  4.    resourcing
 Discuss Question
Answer: Option A. -> internal idea sources
Answer: (a).internal idea sources
Question 37. The 'differentiated marketing' is also called
  1.    mass marketing
  2.    segmented marketing
  3.    concentrated marketing
  4.    micromarketing
 Discuss Question
Answer: Option B. -> segmented marketing
Answer: (b).segmented marketing
Question 38. The methods used to determine total budget for advertising its market offerings are
  1.    affordable method
  2.    competitive parity method
  3.    percentage of sales method
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 39. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called
  1.    print and broadcast media
  2.    word-of-mouth influence
  3.    buzz marketing
  4.    display and online media
 Discuss Question
Answer: Option B. -> word-of-mouth influence
Answer: (b).word-of-mouth influence
Question 40. The first step in process of developing new-product must be
  1.    idea generation
  2.    idea screening
  3.    concept development and testing
  4.    business analysis
 Discuss Question
Answer: Option A. -> idea generation
Answer: (a).idea generation

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