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MCQs

Total Questions : 94 | Page 6 of 10 pages
Question 51. The market segmentation based on customers race and nationality is an example of
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option B. -> demographic segmentation
Answer: (b).demographic segmentation
Question 52. In the product life cycle decline stage, the marketing objective is to
  1.    create product awareness
  2.    maximize the market share
  3.    defend market share and profits
  4.    reduce expenditure
 Discuss Question
Answer: Option D. -> reduce expenditure
Answer: (d).reduce expenditure
Question 53. The theme of message content which directs to the audience sense of what is proper and right is classified as
  1.    irrational appeal
  2.    moral appeal
  3.    rational appeal
  4.    emotional appeal
 Discuss Question
Answer: Option B. -> moral appeal
Answer: (b).moral appeal
Question 54. In the 'introduction stage' of product life cycle, the cost per customer is
  1.    high
  2.    low
  3.    average
  4.    moderate
 Discuss Question
Answer: Option A. -> high
Answer: (a).high
Question 55. The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as
  1.    fads
  2.    customs
  3.    tradition
  4.    norms
 Discuss Question
Answer: Option A. -> fads
Answer: (a).fads
Question 56. The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as
  1.    conventional distribution channel
  2.    horizontal marketing system
  3.    vertical marketing system
  4.    static distribution channel
 Discuss Question
Answer: Option C. -> vertical marketing system
Answer: (c).vertical marketing system
Question 57. The new-product development process consists of detailed steps and number of steps are
  1.    Five steps
  2.    Six steps
  3.    Seven steps
  4.    Eight steps
 Discuss Question
Answer: Option D. -> Eight steps
Answer: (d).Eight steps
Question 58. The set of organizations interdependent on each other that help in making market offerings available to customer are called
  1.    interactive channels
  2.    marketing channels
  3.    pricing channels
  4.    basing point channels
 Discuss Question
Answer: Option B. -> marketing channels
Answer: (b).marketing channels
Question 59. The marketing channels are considered as part of
  1.    wholesaler-customer delivery network
  2.    customer-value delivery network
  3.    retailer-wholesaler delivery network
  4.    customer-retailer delivery network
 Discuss Question
Answer: Option B. -> customer-value delivery network
Answer: (b).customer-value delivery network
Question 60. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as
  1.    horizontal marketing system
  2.    vertical marketing system
  3.    static marketing system
  4.    flexible marketing system
 Discuss Question
Answer: Option A. -> horizontal marketing system
Answer: (a).horizontal marketing system

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