Questions and answers for exam Preparation

MCQs

Total Questions : 94 | Page 2 of 10 pages

Question 11. The management of new product development strategy includes

customer centered development
team based development
systematic product development
all of above

Discuss Question

Answer: Option D. -> all of above
Answer: (d).all of above

Question 12. The testing of new product concepts in group of targeted segment of market is called

concept development
concept testing
material testing
market screening

Discuss Question

Answer: Option B. -> concept testing
Answer: (b).concept testing

Question 13. The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as

marketing logistics network
supply chain management
delivery network
physical distribution network

Discuss Question

Answer: Option B. -> supply chain management
Answer: (b).supply chain management

Question 14. In the product life cycle introductory stage, the marketing objective is to

create product awareness
maximize the market share
defend market share and profits
reduce expenditure

Discuss Question

Answer: Option A. -> create product awareness
Answer: (a).create product awareness

Question 15. The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of

internal sourcing
crowdsourcing
off shoring
off sourcing

Discuss Question

Answer: Option B. -> crowdsourcing
Answer: (b).crowdsourcing

Question 16. If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

flexible channel
static channel
direct channel
indirect channel

Discuss Question

Answer: Option C. -> direct channel
Answer: (c).direct channel

Question 17. The fifth step in the process of new product development is

business analysis
analyzing marketing strategy
deciding marketing medium
attracting new engineers

Discuss Question

Answer: Option A. -> business analysis
Answer: (a).business analysis

Question 18. The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

supply chain management
marketing channels
delivery channels
value delivery network

Discuss Question

Answer: Option D. -> value delivery network
Answer: (d).value delivery network

Question 19. In marketing channels, the conflict occurs in marketing channels working at same level is classified as

steep conflict
slope conflict
vertical conflict
horizontal conflict

Discuss Question

Answer: Option D. -> horizontal conflict
Answer: (d).horizontal conflict

Question 20. In marketing intermediaries, the way of distribution in which few dealers distribute company's product in selective territories is classified as