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MCQs

Total Questions : 94 | Page 5 of 10 pages
Question 41. The communication channels such as buzz marketing and word-of-mouth influence are classified as
  1.    non-personal communication channels
  2.    non-emotional communication channels
  3.    personal communication channels
  4.    irrational communication channels
 Discuss Question
Answer: Option C. -> personal communication channels
Answer: (c).personal communication channels
Question 42. The process of buying a license or copyrights to produce any other company's product is called
  1.    acquisition
  2.    repetition
  3.    merger
  4.    new packaging of product
 Discuss Question
Answer: Option A. -> acquisition
Answer: (a).acquisition
Question 43. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
  1.    sales promotion
  2.    personal selling
  3.    public relations
  4.    advertising
 Discuss Question
Answer: Option C. -> public relations
Answer: (c).public relations
Question 44. After company has positioned itself, it should take steps to
  1.    communicate the positioning
  2.    differentiation
  3.    establish distribution channels
  4.    none of above
 Discuss Question
Answer: Option A. -> communicate the positioning
Answer: (a).communicate the positioning
Question 45. MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    occasion segmentation
 Discuss Question
Answer: Option D. -> occasion segmentation
Answer: (d).occasion segmentation
Question 46. The major media channels such as print, display, online and broadcast are classified as
  1.    non-personal communication channels
  2.    non-emotional communication channels
  3.    personal communication channels
  4.    irrational communication channels
 Discuss Question
Answer: Option A. -> non-personal communication channels
Answer: (a).non-personal communication channels
Question 47. In product life cycle, the stage in which sales are zero is classified as
  1.    product development stage
  2.    maturity stage
  3.    growth stage
  4.    decline stage
 Discuss Question
Answer: Option A. -> product development stage
Answer: (a).product development stage
Question 48. The method of managing promotional budget to match the outlays of competitors is called
  1.    percentage of sales method
  2.    affordable method
  3.    competitive parity method
  4.    objective and task method
 Discuss Question
Answer: Option C. -> competitive parity method
Answer: (c).competitive parity method
Question 49. The temporary period of unusual high sales is called
  1.    fashion
  2.    fads
  3.    customs
  4.    tradition
 Discuss Question
Answer: Option B. -> fads
Answer: (b).fads
Question 50. The customers in the decline stage are classified as
  1.    innovators
  2.    early adopters
  3.    middle majority
  4.    laggards
 Discuss Question
Answer: Option D. -> laggards
Answer: (d).laggards

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