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MCQs

Total Questions : 94 | Page 7 of 10 pages
Question 61. The clothing lines distribution as casual clothes and formal clothes is a classic example of
  1.    styles
  2.    fashion
  3.    norms
  4.    followers
 Discuss Question
Answer: Option A. -> styles
Answer: (a).styles
Question 62. The tests in test marketing are
  1.    controlled test markets
  2.    simulated test markets
  3.    free test markets
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 63. The 'marketing strategy statement' third part consists of
  1.    target market
  2.    planned value proposition
  3.    sales, profit goals, market share
  4.    developing mission statement
 Discuss Question
Answer: Option C. -> sales, profit goals, market share
Answer: (c).sales, profit goals, market share
Question 64. The sales of market offering in growth stage of product life cycle are recorded as
  1.    low sales
  2.    rapidly rising sales
  3.    peak sales
  4.    declining sales
 Discuss Question
Answer: Option B. -> rapidly rising sales
Answer: (b).rapidly rising sales
Question 65. The new brands a company develops with its own resources and R&D efforts are called
  1.    new products
  2.    existing products
  3.    acquisition
  4.    mergers
 Discuss Question
Answer: Option A. -> new products
Answer: (a).new products
Question 66. The widely accepted and currently popular style in specific or given field of art is called
  1.    fashion
  2.    fads
  3.    followers
  4.    customs
 Discuss Question
Answer: Option A. -> fashion
Answer: (a).fashion
Question 67. In PLC stages, the phase in which products profits decline and product has been defended from competition is called
  1.    maturity stage
  2.    predictive stage
  3.    improved market stage
  4.    profit achieved stage
 Discuss Question
Answer: Option A. -> maturity stage
Answer: (a).maturity stage
Question 68. The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as
  1.    rational selling strategy
  2.    push strategy
  3.    pull strategy
  4.    moral selling strategy
 Discuss Question
Answer: Option B. -> push strategy
Answer: (b).push strategy
Question 69. The major strategies regarding promotion mix are
  1.    pull and push strategy
  2.    rational and moral selling strategy
  3.    direct strategy
  4.    indirect strategy
 Discuss Question
Answer: Option A. -> pull and push strategy
Answer: (a).pull and push strategy
Question 70. The broad categories of communication channels are
  1.    personal communication channels
  2.    irrational communication channels
  3.    non-personal communication channels
  4.    Both a and c
 Discuss Question
Answer: Option D. -> Both a and c
Answer: (d).Both a and c

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