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MCQs

Total Questions : 120 | Page 7 of 12 pages
Question 61. The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as
  1.    product concept
  2.    production phase
  3.    production screening
  4.    raw-material screening
 Discuss Question
Answer: Option A. -> product concept
Answer: (a).product concept
Question 62. The tendency of difficult understanding related to use of market offering is called
  1.    relative advantage
  2.    complexity
  3.    communicability
  4.    compatibility
 Discuss Question
Answer: Option B. -> complexity
Answer: (b).complexity
Question 63. Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as
  1.    online media
  2.    print media
  3.    broadcast media
  4.    display media
 Discuss Question
Answer: Option B. -> print media
Answer: (b).print media
Question 64. The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as
  1.    emotional appeal
  2.    rational appeal
  3.    moral appeal
  4.    irrational appeal
 Discuss Question
Answer: Option A. -> emotional appeal
Answer: (a).emotional appeal
Question 65. The customers in growth stage of life cycle of products are classified as
  1.    innovators
  2.    early adopters
  3.    middle majority customers
  4.    laggards
 Discuss Question
Answer: Option B. -> early adopters
Answer: (b).early adopters
Question 66. The profits related to the new product in its introductory stage are
  1.    negative
  2.    continuously rising
  3.    higher
  4.    declining
 Discuss Question
Answer: Option A. -> negative
Answer: (a).negative
Question 67. In the communication process, the decoding, encoding, feedback and response are together classified as
  1.    communication tools
  2.    communication channels
  3.    communication functions
  4.    communication parties
 Discuss Question
Answer: Option C. -> communication functions
Answer: (c).communication functions
Question 68. The major sources of ideas for product development comes from
  1.    internal sources
  2.    external sources
  3.    product lines extension
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 69. The way the consumers feel or perceive towards an actual product or potential market offering is called
  1.    sales concept
  2.    product idea
  3.    product image
  4.    customer management
 Discuss Question
Answer: Option C. -> product image
Answer: (c).product image
Question 70. The products such as "VHS tapes" are examples of
  1.    product classes
  2.    product forms
  3.    branding
  4.    product perception
 Discuss Question
Answer: Option B. -> product forms
Answer: (b).product forms

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