The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as Options: A . &nbspemotional appeal B . &nbsprational appeal C . &nbspmoral appeal D . &nbspirrational appeal

The theme of the message content which triggers positive or negative emotions le

Question

The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as

Options:

A . emotional appeal

B . rational appeal

C . moral appeal

D . irrational appeal

Answer: Option A
Answer: (a).emotional appeal

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