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MCQs

Total Questions : 120 | Page 5 of 12 pages
Question 41. The highly involved consumer buying behavior while perceiving significant differences between brands is called
  1.    complex buoying behavior
  2.    variety seeking buying behavior
  3.    dissonance reducing buying behavior
  4.    habitual buying behavior
 Discuss Question
Answer: Option A. -> complex buoying behavior
Answer: (a).complex buoying behavior
Question 42. If customer's expectations and products performance matches, the customer is
  1.    satisfied
  2.    dissatisfied
  3.    delighted
  4.    none of above
 Discuss Question
Answer: Option A. -> satisfied
Answer: (a).satisfied
Question 43. The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
  1.    Leading marketing
  2.    buzz marketing
  3.    online marketing
  4.    none of the above
 Discuss Question
Answer: Option B. -> buzz marketing
Answer: (b).buzz marketing
Question 44. When the new developed product concept is tested, the next immediate step is to
  1.    develop market strategy
  2.    develop a testing technique
  3.    develop intermediaries
  4.    develop logistic network
 Discuss Question
Answer: Option A. -> develop market strategy
Answer: (a).develop market strategy
Question 45. The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called
  1.    channeling stages
  2.    buyer readiness stage
  3.    channel designing stages
  4.    strategic stages
 Discuss Question
Answer: Option B. -> buyer readiness stage
Answer: (b).buyer readiness stage
Question 46. The example of vertical channel conflict between intermediary channels is
  1.    conflict between wholesaler and retailer
  2.    conflict between two retailers
  3.    conflict between two suppliers
  4.    conflict between more than two sales agents
 Discuss Question
Answer: Option A. -> conflict between wholesaler and retailer
Answer: (a).conflict between wholesaler and retailer
Question 47. The distribution strategy which considers some intermediaries to carry particular product is defined as
  1.    intensive distribution
  2.    selective distribution
  3.    exclusive distribution
  4.    descriptive distribution
 Discuss Question
Answer: Option B. -> selective distribution
Answer: (b).selective distribution
Question 48. The distribution strategy which leads to limited number of intermediaries is classified as
  1.    exclusive distribution
  2.    descriptive distribution
  3.    intensive distribution
  4.    selective distribution
 Discuss Question
Answer: Option A. -> exclusive distribution
Answer: (a).exclusive distribution
Question 49. The average waiting time of customer's to receive receipts of goods bought are classified as
  1.    jobber time
  2.    spatial time
  3.    delivery time
  4.    lot time
 Discuss Question
Answer: Option C. -> delivery time
Answer: (c).delivery time
Question 50. The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as
  1.    channel trade release
  2.    channel distributive rights
  3.    channel ordination
  4.    channel conflict
 Discuss Question
Answer: Option D. -> channel conflict
Answer: (d).channel conflict

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