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MCQs

Total Questions : 120 | Page 6 of 12 pages
Question 51. The intensive distribution strategy works well for the products such as
  1.    designer apparels
  2.    heavy machinery
  3.    real estate
  4.    soft drinks and snacks
 Discuss Question
Answer: Option D. -> soft drinks and snacks
Answer: (d).soft drinks and snacks
Question 52. The zero-level channel is also known as
  1.    descriptive channels
  2.    functional channels
  3.    direct marketing channel
  4.    indirect marketing channel
 Discuss Question
Answer: Option C. -> direct marketing channel
Answer: (c).direct marketing channel
Question 53. The functions of marketing channels such as storage, title and movement of goods, create flow of activity in
  1.    forward direction
  2.    backward direction
  3.    leftward direction
  4.    rightward direction
 Discuss Question
Answer: Option A. -> forward direction
Answer: (a).forward direction
Question 54. The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in
  1.    forward direction
  2.    backward direction
  3.    leftward direction
  4.    rightward direction
 Discuss Question
Answer: Option B. -> backward direction
Answer: (b).backward direction
Question 55. The conditions of sales, price policies and territorial rights are all considered as the elements of
  1.    trade-relations mix
  2.    spatial-relations mix
  3.    jobbers-relations mix
  4.    shoppers-relations mix
 Discuss Question
Answer: Option A. -> trade-relations mix
Answer: (a).trade-relations mix
Question 56. In the communication process, the receiver and sender are classified as
  1.    communication functions
  2.    communication parties
  3.    communication tools
  4.    communication channels
 Discuss Question
Answer: Option B. -> communication parties
Answer: (b).communication parties
Question 57. An idea for a possible product that the company will offer is classified as
  1.    product idea
  2.    product image
  3.    customer management
  4.    none of the above
 Discuss Question
Answer: Option A. -> product idea
Answer: (a).product idea
Question 58. The 'Maslow's hierarchy of needs' includes
  1.    physiological needs
  2.    self-actualization needs
  3.    esteem needs
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 59. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called
  1.    need recognition
  2.    information search
  3.    purchase decision
  4.    Both b and c
 Discuss Question
Answer: Option C. -> purchase decision
Answer: (c).purchase decision
Question 60. In the communication process, the media and message are considered as
  1.    communication tools
  2.    communication channels
  3.    communication functions
  4.    communication parties
 Discuss Question
Answer: Option A. -> communication tools
Answer: (a).communication tools

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