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MCQs

Total Questions : 120 | Page 2 of 12 pages
Question 11. The situation when companies use two or more different channels is classified as
  1.    facilitator marketing
  2.    interchanging marketing
  3.    integrated marketing
  4.    multichannel marketing
 Discuss Question
Answer: Option D. -> multichannel marketing
Answer: (d).multichannel marketing
Question 12. In marketing channels, the level of company selling its products through retailers and wholesalers is classified as
  1.    one-level channel
  2.    Zero-level channel
  3.    Three-level channel
  4.    Two-level channel
 Discuss Question
Answer: Option D. -> Two-level channel
Answer: (d).Two-level channel
Question 13. While considering marketing channels, the examples of agents are
  1.    retailers and wholesalers
  2.    sales agents and brokers
  3.    transportation companies
  4.    independent warehouses
 Discuss Question
Answer: Option B. -> sales agents and brokers
Answer: (b).sales agents and brokers
Question 14. The intermediaries that perform functions of selling goods of different manufacturers are classified as
  1.    trade channel
  2.    escalator channel
  3.    shallow channels
  4.    predatory channels
 Discuss Question
Answer: Option A. -> trade channel
Answer: (a).trade channel
Question 15. Considering marketing channels, the examples of facilitators are
  1.    sales agents
  2.    wholesalers
  3.    independent warehouses
  4.    retailers
 Discuss Question
Answer: Option C. -> independent warehouses
Answer: (c).independent warehouses
Question 16. The strategy based on the intermediaries involve in marketing channels do not include
  1.    exclusive distribution
  2.    descriptive distribution
  3.    intensive distribution
  4.    selective distribution
 Discuss Question
Answer: Option B. -> descriptive distribution
Answer: (b).descriptive distribution
Question 17. The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as
  1.    service ⁄ quality shoppers
  2.    price ⁄ value customers
  3.    affinity customers
  4.    interactive customers
 Discuss Question
Answer: Option C. -> affinity customers
Answer: (c).affinity customers
Question 18. The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as
  1.    bundle strategy
  2.    shallow strategy
  3.    push strategy
  4.    pull strategy
 Discuss Question
Answer: Option C. -> push strategy
Answer: (c).push strategy
Question 19. The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as
  1.    selective policy
  2.    price policy
  3.    trade policy
  4.    distributive policy
 Discuss Question
Answer: Option B. -> price policy
Answer: (b).price policy
Question 20. The set of interdependent channels that participate in the process of availability of product is classified as
  1.    over demand channels
  2.    marketing channels
  3.    functional channels
  4.    quotation channels
 Discuss Question
Answer: Option B. -> marketing channels
Answer: (b).marketing channels

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