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MCQs

Total Questions : 120 | Page 8 of 12 pages
Question 71. In the new product development process, after the analysis of business the next step to be taken is
  1.    test marketing
  2.    One channel marketing
  3.    penetration marketing
  4.    individual marketing
 Discuss Question
Answer: Option A. -> test marketing
Answer: (a).test marketing
Question 72. The adopter group who is the suspicious of change is classified as
  1.    late majority
  2.    early majority
  3.    laggard
  4.    early adopter
 Discuss Question
Answer: Option C. -> laggard
Answer: (c).laggard
Question 73. If men and women responds differently to the marketing efforts for fast food then the segment should be considered as
  1.    differentiable segment
  2.    non-differentiable segments
  3.    intermarket segmentation
  4.    intramarket segmentation
 Discuss Question
Answer: Option A. -> differentiable segment
Answer: (a).differentiable segment
Question 74. The procedure of displacement of long-established resellers by new intermediaries is classified as
  1.    horizontal mediation
  2.    multiple mediation
  3.    disintermediation
  4.    vertical mediation
 Discuss Question
Answer: Option C. -> disintermediation
Answer: (c).disintermediation
Question 75. If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is
  1.    $14.67
  2.    $18.67
  3.    $20.67
  4.    $25.67
 Discuss Question
Answer: Option A. -> $14.67
Answer: (a).$14.67
Question 76. The market which is segmented on the basis of negative and hostile attitude toward product is considered as
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option D. -> behavioral segmentation
Answer: (d).behavioral segmentation
Question 77. If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is
  1.    $30
  2.    $33
  3.    $27
  4.    $34
 Discuss Question
Answer: Option B. -> $33
Answer: (b).$33
Question 78. In marketing intermediaries, the way of distribution in which the product is stocked in many possible outlets is classified as
  1.    inclusive distribution
  2.    exclusive dealing
  3.    selective distribution
  4.    intensive distribution
 Discuss Question
Answer: Option D. -> intensive distribution
Answer: (d).intensive distribution
Question 79. Selection of one or more segments to enter is called
  1.    Market segmentation
  2.    Targeting
  3.    Differentiation
  4.    Positioning
 Discuss Question
Answer: Option B. -> Targeting
Answer: (b).Targeting
Question 80. The convenience products in industrial markets are also called as
  1.    industry supplies
  2.    industry services
  3.    industry capital items
  4.    industry material and parts
 Discuss Question
Answer: Option A. -> industry supplies
Answer: (a).industry supplies

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