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MCQs

Total Questions : 120 | Page 11 of 12 pages
Question 101. The channel system of company sells its products directly to its customers is classified as
  1.    direct marketing channel
  2.    indirect marketing channel
  3.    descriptive channels
  4.    functional channels
 Discuss Question
Answer: Option A. -> direct marketing channel
Answer: (a).direct marketing channel
Question 102. The network of company's suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as
  1.    hybrid network
  2.    value network
  3.    functional network
  4.    predatory network
 Discuss Question
Answer: Option B. -> value network
Answer: (b).value network
Question 103. The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as
  1.    exclusive distribution
  2.    descriptive distribution
  3.    intensive distribution
  4.    selective distribution
 Discuss Question
Answer: Option C. -> intensive distribution
Answer: (c).intensive distribution
Question 104. The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as
  1.    demand chain planning
  2.    supply chain planning
  3.    predatory planning
  4.    hybrid planning
 Discuss Question
Answer: Option A. -> demand chain planning
Answer: (a).demand chain planning
Question 105. The example of horizontal channel conflict between intermediary channels is
  1.    conflict between supplier and producer
  2.    conflict between retailer and end user
  3.    conflict between wholesaler and retailer
  4.    conflict between two retailers
 Discuss Question
Answer: Option D. -> conflict between two retailers
Answer: (d).conflict between two retailers
Question 106. In marketing channels, the channel level of company selling its products only through retailers is classified as
  1.    Two-level channel
  2.    Three-level channel
  3.    One-level channel
  4.    Zero-level channel
 Discuss Question
Answer: Option C. -> One-level channel
Answer: (c).One-level channel
Question 107. All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as
  1.    conditions of sale
  2.    territorial rights of distributor's
  3.    territorial rights of producers
  4.    intensive policy
 Discuss Question
Answer: Option B. -> territorial rights of distributor's
Answer: (b).territorial rights of distributor's
Question 108. The types of conflict that can occur in marketing channels of a product does not include
  1.    vertical channel conflict
  2.    horizontal channel conflict
  3.    sealed channel conflict
  4.    multi-channel conflict
 Discuss Question
Answer: Option C. -> sealed channel conflict
Answer: (c).sealed channel conflict
Question 109. The manufacturer of physical products require channels that are
  1.    delivery channels
  2.    service channels
  3.    sales channel
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 110. In the supply chain view, the destination point of the company is
  1.    sales agents
  2.    markets
  3.    broker firms
  4.    escalator
 Discuss Question
Answer: Option B. -> markets
Answer: (b).markets

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