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MCQs

Total Questions : 120 | Page 12 of 12 pages
Question 111. The 'cars', 'food items' and computers are best classified as
  1.    tangible products
  2.    exchange of goods
  3.    product marketing
  4.    ownership of nothing
 Discuss Question
Answer: Option A. -> tangible products
Answer: (a).tangible products
Question 112. According to customer's four Ps, the 'communication' is part of
  1.    Product
  2.    Price
  3.    Promotion
  4.    Place
 Discuss Question
Answer: Option C. -> Promotion
Answer: (c).Promotion
Question 113. In smaller companies, the pricing strategies are handled by
  1.    divisional manager
  2.    top management
  3.    sales manager
  4.    marketing manager
 Discuss Question
Answer: Option B. -> top management
Answer: (b).top management
Question 114. The market development is the result of introducing
  1.    New product in existing market
  2.    Existing product in new market
  3.    Existing product in existing market
  4.    New products in new markets
 Discuss Question
Answer: Option B. -> Existing product in new market
Answer: (b).Existing product in new market
Question 115. Return on Investment on marketing (ROI) can be assessed as
  1.    Brand awareness
  2.    Market share
  3.    Increase in sales
  4.    All of above
 Discuss Question
Answer: Option D. -> All of above
Answer: (d).All of above
Question 116. The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as
  1.    franchise organization
  2.    member organization
  3.    link organization
  4.    administered organization
 Discuss Question
Answer: Option A. -> franchise organization
Answer: (a).franchise organization
Question 117. The 'Nivea' introduced and markets product line for men including body wash and shaving gels is example of
  1.    geographic segmentation
  2.    gender segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option B. -> gender segmentation
Answer: (b).gender segmentation
Question 118. The marketing strategy starts with
  1.    Targeting
  2.    Market segmentation
  3.    Positioning
  4.    Differentiation
 Discuss Question
Answer: Option B. -> Market segmentation
Answer: (b).Market segmentation
Question 119. The industrial products are classified on the basis of
  1.    types of customers
  2.    types of usage
  3.    types of quantity
  4.    types of positioning
 Discuss Question
Answer: Option A. -> types of customers
Answer: (a).types of customers
Question 120. The natural products such as fish, crude petroleum and iron are classified as
  1.    convenience consumer products
  2.    specialty consumer products
  3.    materials and parts in industrial product
  4.    capital items
 Discuss Question
Answer: Option C. -> materials and parts in industrial product
Answer: (c).materials and parts in industrial product

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