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MCQs

Total Questions : 120 | Page 9 of 12 pages
Question 81. The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as
  1.    vertical marketing system
  2.    static distribution channel
  3.    conventional distribution channel
  4.    horizontal marketing system
 Discuss Question
Answer: Option C. -> conventional distribution channel
Answer: (c).conventional distribution channel
Question 82. The most crucial and first step in marketing process is
  1.    Designing a marketing strategy
  2.    Create customer delight
  3.    Understanding customer needs and wants
  4.    Capturing value from customers
 Discuss Question
Answer: Option C. -> Understanding customer needs and wants
Answer: (c).Understanding customer needs and wants
Question 83. The types of vertical marketing system are
  1.    contractual VMS
  2.    corporate VMS
  3.    administered VMS
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 84. The legal and management consulting are best classified as
  1.    industry supplies
  2.    industry services
  3.    business advisory services
  4.    accessory equipment
 Discuss Question
Answer: Option C. -> business advisory services
Answer: (c).business advisory services
Question 85. Firstly, the marketers must think about
  1.    Four Cs
  2.    Four Ps
  3.    Four Ds
  4.    Four Ts
 Discuss Question
Answer: Option A. -> Four Cs
Answer: (a).Four Cs
Question 86. The system in which company creates partnerships with different channels to deliver their market offering is classified as
  1.    functional network
  2.    predatory network
  3.    hybrid network
  4.    value network
 Discuss Question
Answer: Option D. -> value network
Answer: (d).value network
Question 87. The unit numbers permitted by channels for a typical customer in one single purchase is classified as
  1.    shopper size
  2.    lot size
  3.    spatial size
  4.    jobber size
 Discuss Question
Answer: Option B. -> lot size
Answer: (b).lot size
Question 88. The strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as
  1.    shallow strategy
  2.    push strategy
  3.    pull strategy
  4.    bundle strategy
 Discuss Question
Answer: Option B. -> push strategy
Answer: (b).push strategy
Question 89. Considering marketing channel system, the strategies used by companies to manage intermediaries are
  1.    push strategy
  2.    pull strategy
  3.    bundle strategy
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 90. The guarantees of products by its manufacturers and offer payment terms are classified as
  1.    price policy
  2.    distribution policy
  3.    conditions of sale
  4.    territorial rights
 Discuss Question
Answer: Option C. -> conditions of sale
Answer: (c).conditions of sale

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