Marketing Awareness(General Knowledge ) Questions and answers for exam Preparation

General Knowledge

MARKETING AWARENESS MCQs

Total Questions : 102 | Page 9 of 11 pages

Question 81. When a person goes to a shop, asks for a bathing soap, pays the money and gets the soap, which of the following aspects of marketing are focused?

Production concept
Organizational Goal
Pricing & Distribution
Exchange

Discuss Question

Answer: Option D. -> Exchange

Question 82. Which among the following is a correct statement about merchants and central marketplaces?

They reduce the total number of transactions and reduce the total amount of exchange
They increase the total number of transactions and reduce the total amount of exchange
They increase the total number of transactions and reduce the total amount of exchange
They increase the total number of transactions and increase the total amount of exchange

Discuss Question

Answer: Option C. -> They increase the total number of transactions and reduce the total amount of exchange

Question 83. The analysis by a marketing manager of a firm , of potential effects of social, legal, political and economic forces on a firm's operation comes under which of the following?

Operation Environment
Marketing Environment
Economic Conditions
Internal Environment

Discuss Question

Answer: Option B. -> Marketing Environment

Question 84. Adidas launched three products. The Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals to focus on fashion and life-style; and Style Essentials, with the main group within this one being. This is a case of __?

Market Segmentation
Niche market
Focus Marketing
Target Market

Discuss Question

Answer: Option D. -> Target Market

Question 85. Claritas provides you with the information foundation: market segmentation data, demographic data, consumer marketing data, marketing analysis tools, market demographic applications, and marketing strategy expertise. Claritas is a __?

Marketing Consultant
Industrial marketer
Service Provider
Focus group

Discuss Question

Answer: Option A. -> Marketing Consultant

Question 86. A bank has set an advanced target of Rs 10,000 crore and deposits target of Rs 22,000 crore by March 2010. This comes under which of the following?

Marketing strategy
Market Analysis
Goal Formulation
Strategy Implementation

Discuss Question

Answer: Option C. -> Goal Formulation

Question 87. The marketing manager asks one of his subordinates to prepare a mailing list and send emails regarding the firm's products & services to the potential customers. This comes under which of the following?

E-commerce
E-marketing
E-Business
Core marketing

Discuss Question

Answer: Option B. -> E-marketing

Question 88. What is BTL?

Buyers To Leads
Below The Line
Business To Lender
Best To Lend

Discuss Question

Answer: Option B. -> Below The Line

Below-The-LineBTL. advertising is an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print and film.

Question 89. Buyer resistance refers to the deployment of procurement resources by ___________

Owners
Seller
Consumer
Buyer

Discuss Question

Answer: Option D. -> Buyer

Buyer resistance refers to the deployment of procurement resources by a buyer in an attempt to obtain lower prices from suppliers. When confronting unexpectedly high prices from suppliers, a procurement division may devote resources to resist the price increase.

Question 90. ____________________ is a small and newly developing market

Scarcity Market
Guerrilla market
Nascent Market
Viral Market

Discuss Question

Answer: Option C. -> Nascent Market

Nascent Market is a new, developing market. Smartwatch, for example, is a new avenue for the smartphone makers.Companies and entrepreneurs always look for a nascent market as they can get ahead in the learning curve of the market.