General Knowledge

MARKETING AWARENESS MCQs

Total Questions : 102

Page 1 of 11 pages
Question 1. The course of a product's sales and profit over its lifetime is called
  1.    The sales chart
  2.    The product life cycle
  3.    The dynamic growth curve
  4.    The adoption cycle
 Discuss Question
Answer is Option B. -> The product life cycle


Question 2. The two components of a marketing strategy are
  1.    Target market and marketing mix
  2.    Target market and Promotion
  3.    Market and Producer
  4.    Produce and Agent
 Discuss Question
Answer is Option A. -> Target market and marketing mix


Question 3. Product design is a function of
  1.    Front office staff
  2.    Back office staff
  3.    Management
  4.    Marketing and Research team
 Discuss Question
Answer is Option D. -> Marketing and Research team


Question 4. Which of the following is not included in the 4 P's of Marketing
  1.    Placement
  2.    Price
  3.    Production
  4.    Product
 Discuss Question
Answer is Option B. -> Price


Question 5. "Price" is an important factor in the effective marketing mix. What are other factors in 4 Ps?
  1.    Product, Promotion , Place
  2.    Place, Persuasion, Promotion
  3.    Pride, Person, Place
  4.    Product, Place, Persuasion
 Discuss Question
Answer is Option A. -> Product, Promotion , Place


Question 6. A Bank offers discount coupons to the customers availing of consumer loans from the Bank. Which of the following kind of marketing mix is this?
  1.    Direct Marketing
  2.    Personal Selling
  3.    Advertising
  4.    Sales Promotion
 Discuss Question
Answer is Option D. -> Sales Promotion


Question 7. Which among the following is the crux of the marketing process?
  1.    Marketing Planning
  2.    Marketing Research
  3.    Marketing Mix
  4.    Market Expansion
 Discuss Question
Answer is Option C. -> Marketing Mix


Question 8. In the simple response model of consumer behaviour, the entities involved in it are
  1.    Stimulus
  2.    Response
  3.    Product
  4.    All of the above
 Discuss Question
Answer is Option D. -> All of the above


Question 9. Which among the following forms part in the decision making process of a product development?
  1.    Product mix
  2.    Product attributes
  3.    Branding & Packaging
  4.    All of the above
 Discuss Question
Answer is Option D. -> All of the above


Question 10. Different products remain in existence for a different limited period. This is called
  1.    Product life cycle
  2.    Product life
  3.    Product maturity
  4.    Product decline
 Discuss Question
Answer is Option A. -> Product life cycle