Sail E0 Webinar

General Knowledge

MARKETING AWARENESS MCQs

Total Questions : 102 | Page 8 of 11 pages
Question 71. When increasing the price of a product to show its feature, then it is an example of what?
  1.    Skimming Prizing
  2.    Premium Prizing
  3.    Premium Prizing
  4.    Penetrating Prizing
 Discuss Question
Answer: Option A. -> Skimming Prizing




Question 72. When I-Pad came to market, demand for the Walkman dwindled. It is an example of which of the following?
  1.    Full Demand
  2.    Negative Demand
  3.    Weak Demand
  4.    Latent Demand
 Discuss Question
Answer: Option C. -> Weak Demand




Question 73. Innovation in marketing is same as ___________
  1.    Abbreviation
  2.    Communication
  3.    Creativity
  4.    Aspiration
 Discuss Question
Answer: Option C. -> Creativity




Question 74. The 'USP' of a product denotes ________
  1.    Usefulness of the product
  2.    Drawbacks of a product
  3.    High-selling features of a product
  4.    Number of allied products available
 Discuss Question
Answer: Option C. -> High-selling features of a product




Question 75. Market segmentation can be resorted to by dividing the target group as per
  1.    Income levels of customers
  2.    Age of the employees
  3.    Needs of the sales persons
  4.    Marketing skills of the employees
 Discuss Question
Answer: Option A. -> Income levels of customers




Question 76. The 'break-even point' is where
  1.    Marginal revenue equals marginal cost
  2.    Average revenue equals average cost
  3.    Total revenue equals total cost
  4.    None of the above
 Discuss Question
Answer: Option C. -> Total revenue equals total cost




Question 77. A Successful marketing person required one of the following qualities___________
  1.    Empathy
  2.    Sympathy
  3.    Insistence
  4.    Aggressiveness
 Discuss Question
Answer: Option A. -> Empathy




Question 78. Which among the following indicates Positioning?
  1.    How consumers perceive the product
  2.    How competitors perceive the product
  3.    How products are displayed on the shelf.
  4.    Product compared to your competitors
 Discuss Question
Answer: Option A. -> How consumers perceive the product




Question 79. For which of the following the "place component of Marketing Mix is Intangible?
  1.    Hotels
  2.    Tourism Spots
  3.    Banks
  4.    Software
 Discuss Question
Answer: Option D. -> Software




Question 80. Which of the following is an example of Service Marketing?
  1.    Disney setting up a park in India
  2.    Air India selling tickets on 'Spouse Free Scheme'
  3.    Setting up an Ayurvedic Massage center
  4.    AIDS awareness campaign
 Discuss Question
Answer: Option C. -> Setting up an Ayurvedic Massage center




Latest Videos
Chapter 1 - GLOBAL STEEL SCENARIO & INDIAN STEEL INDUSTRY Part 1 : (13-04-2024) INDUSTRY AND COMPANY AWARENESS (ICA)
Direction Sense Test Part 1 Reasoning (Hindi)
Chapter 1 - RMHP / OHP / OB & BP Part 1 : (14-02-2024) GPOE
Cube & Cuboid Part 1 Reasoning (Hindi)
Data Interpretation (DI) Basic Concept Reasoning (Hindi)
Counting Figures Part 1 Counting Of Straight Lines Reasoning (Hindi)
Sail E0 free webinar Webinars
Real Numbers Part 7 Class 10 Maths
Real Numbers Part 1 Class 10 Maths
Polynomials Part 1 Class 10 Maths

Latest Test Papers

Pie Chart - Test Paper 1 Data Interpretation Reasoning & DI
Tabulation - Test Paper 2 Data Interpretation Reasoning & DI
Test Paper 1 Direction Sense Test Reasoning & DI
ICA , RDIC,GFM Free Modal Test Paper - Non - Technical Branch Old Syllabus 2022 - SAIL Junior Officer E0
GFM Combined 1 Free Revision Test SAIL JO E-0