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MARKETING AWARENESS MCQs

Total Questions : 102 | Page 1 of 11 pages
Question 1. The course of a product's sales and profit over its lifetime is called
  1.    The sales chart
  2.    The product life cycle
  3.    The dynamic growth curve
  4.    The adoption cycle
 Discuss Question
Answer: Option B. -> The product life cycle




Question 2. The two components of a marketing strategy are
  1.    Target market and marketing mix
  2.    Target market and Promotion
  3.    Market and Producer
  4.    Produce and Agent
 Discuss Question
Answer: Option A. -> Target market and marketing mix




Question 3. Product design is a function of
  1.    Front office staff
  2.    Back office staff
  3.    Management
  4.    Marketing and Research team
 Discuss Question
Answer: Option D. -> Marketing and Research team




Question 4. Which of the following is not included in the 4 P's of Marketing
  1.    Placement
  2.    Price
  3.    Production
  4.    Product
 Discuss Question
Answer: Option B. -> Price




Question 5. "Price" is an important factor in the effective marketing mix. What are other factors in 4 Ps?
  1.    Product, Promotion , Place
  2.    Place, Persuasion, Promotion
  3.    Pride, Person, Place
  4.    Product, Place, Persuasion
 Discuss Question
Answer: Option A. -> Product, Promotion , Place




Question 6. A Bank offers discount coupons to the customers availing of consumer loans from the Bank. Which of the following kind of marketing mix is this?
  1.    Direct Marketing
  2.    Personal Selling
  3.    Advertising
  4.    Sales Promotion
 Discuss Question
Answer: Option D. -> Sales Promotion




Question 7. Which among the following is the crux of the marketing process?
  1.    Marketing Planning
  2.    Marketing Research
  3.    Marketing Mix
  4.    Market Expansion
 Discuss Question
Answer: Option C. -> Marketing Mix




Question 8. In the simple response model of consumer behaviour, the entities involved in it are
  1.    Stimulus
  2.    Response
  3.    Product
  4.    All of the above
 Discuss Question
Answer: Option D. -> All of the above




Question 9. Which among the following forms part in the decision making process of a product development?
  1.    Product mix
  2.    Product attributes
  3.    Branding & Packaging
  4.    All of the above
 Discuss Question
Answer: Option D. -> All of the above




Question 10. Different products remain in existence for a different limited period. This is called
  1.    Product life cycle
  2.    Product life
  3.    Product maturity
  4.    Product decline
 Discuss Question
Answer: Option A. -> Product life cycle




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