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MARKETING AWARENESS MCQs

Total Questions : 102 | Page 6 of 11 pages
Question 51. Which marketing model includes 4 P's of Marketing i.e. Product, Price, Place and Promotion?
  1.    PLC Model
  2.    Promotional Mix
  3.    Marketing Mix
  4.    Brand Marketing
 Discuss Question
Answer: Option C. -> Marketing Mix




Question 52. The product life cycle describes the stages a new product goes through in the, which of the following mentioned options?
  1.    Market place
  2.    Test market
  3.    Introductory stage
  4.    Diffusion stage
 Discuss Question
Answer: Option A. -> Market place




Question 53. Which comes at the end of Marketing plan?
  1.    Objectives
  2.    SWOT Analysis
  3.    Controls
  4.    Executive Summary
 Discuss Question
Answer: Option C. -> Controls




Question 54. Apple iPhone market targetting strategy is an example of?
  1.    Selective Specialization
  2.    Single Segment Concentration
  3.    Market Specialization
  4.    Product Specialization
 Discuss Question
Answer: Option B. -> Single Segment Concentration




Question 55. Which analysis methodology is used to identify the macroeconomic conditions in a marketing environment?
  1.    SWOT Analysis
  2.    PEST Analysis
  3.    BCG Matrix
  4.    Conjoint Analysis
 Discuss Question
Answer: Option B. -> PEST Analysis




Question 56. Different baby products produced and marketed by Johnson & Johnson is an example of?
  1.    Selective Specialization
  2.    Single Segment Concentration
  3.    Market Specialization
  4.    Product Specialization
 Discuss Question
Answer: Option C. -> Market Specialization




Question 57. Brainstorming sessions are organized during which phases of product development?
  1.    Commercialization of product
  2.    Idea generation
  3.    Product Concept testing
  4.    Market Research
 Discuss Question
Answer: Option B. -> Idea generation




Question 58. Which statistical tool is used in market research to determine how different features of a product affect the buying behavior in the consumer's mind?
  1.    SWOT Analysis
  2.    PEST Analysis
  3.    BCG Matrix
  4.    Conjoint Analysis
 Discuss Question
Answer: Option D. -> Conjoint Analysis




Question 59. In Product Life Cyle, Lower Market size is characteristics of which phase
  1.    Introduction
  2.    Growth
  3.    Maturity
  4.    Decline
 Discuss Question
Answer: Option A. -> Introduction




Question 60. Rapid Skimming Strategy is associated with?
  1.    Very high price with low promotion level
  2.    Very high price with high promotion level
  3.    Low price with high promotion level
  4.    Low price with low promotion level
 Discuss Question
Answer: Option B. -> Very high price with high promotion level




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