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MARKETING AWARENESS MCQs

Total Questions : 102 | Page 10 of 11 pages
Question 91. The concept of Management by objectives MBO. is given by who?
  1.    Peter Drucker
  2.    Philip Kotler
  3.    John Caples
  4.    David Ogilvy
 Discuss Question
Answer: Option A. -> Peter Drucker


Management by objectives MBO., also known as management by results MBR., was first popularized by Peter Drucker in his 1954 book The Practice of Management.


Question 92. In which year, Consumer Protection Act was passed?
  1.    1992
  2.    1986
  3.    1990
  4.    1988
 Discuss Question
Answer: Option B. -> 1986


Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer councils and other authorities for the settlement of consumers' disputes and for matters connected therewith also.


Question 93. Target market of education loan is
  1.    delivery person
  2.    prospective buyers
  3.    all salespersons
  4.    all school students
 Discuss Question
Answer: Option B. -> prospective buyers




Question 94. The target group for a car loans is
  1.    all car dealers
  2.    all BPL person
  3.    all high income individuals
  4.    blind person
 Discuss Question
Answer: Option C. -> all high income individuals




Question 95. The target group for personal loans is
  1.    newborn infants
  2.    all private limited companies
  3.    minor children
  4.    all salaried person
 Discuss Question
Answer: Option D. -> all salaried person




Question 96. The segmentation of market based on the gender of the customers is a type of
  1.    demographic segmentation
  2.    life style segmentation
  3.    price segmentation
  4.    geographic segmentation
 Discuss Question
Answer: Option A. -> demographic segmentation




Question 97. Which among the following feature of good forecasting mode?
  1.    Economy
  2.    Availability
  3.    Simplicity
  4.    Accuracy
  5.    All of the above
 Discuss Question
Answer: Option E. -> All of the above




Question 98. Delivery Channel means
  1.    maternity wards
  2.    handing over the products to the buyers
  3.    places where products are made available to the buyers
  4.    All of these
 Discuss Question
Answer: Option C. -> places where products are made available to the buyers




Question 99. The target market for Debit Cards is
  1.    All existing account-holders
  2.    All agriculturists
  3.    All DSAS
  4.    All vendors
 Discuss Question
Answer: Option A. -> All existing account-holders




Question 100. A good Brand can be built up by way of
  1.    Customer grievances
  2.    Customer grievances
  3.    Old Age
  4.    Consistent offering of good services
 Discuss Question
Answer: Option D. -> Consistent offering of good services




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