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MCQs

Total Questions : 119 | Page 9 of 12 pages
Question 81. The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as
  1.    experience curve
  2.    learning curve
  3.    costing curve
  4.    pricing curve
 Discuss Question
Answer: Option A. -> experience curve
Answer: (a).experience curve
Question 82. The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as
  1.    inbound promotion
  2.    outbound promotion
  3.    organizational promotion
  4.    consumer promotions
 Discuss Question
Answer: Option D. -> consumer promotions
Answer: (d).consumer promotions
Question 83. The pricing strategy in which the company determines price it will make the targeted return is classified as
  1.    target return pricing
  2.    markup return pricing
  3.    learning pricing
  4.    marginal pricing
 Discuss Question
Answer: Option A. -> target return pricing
Answer: (a).target return pricing
Question 84. The customers of products or services in product life cycles introductory stage are classified as
  1.    innovators
  2.    early adopters
  3.    middle majority
  4.    laggards
 Discuss Question
Answer: Option A. -> innovators
Answer: (a).innovators
Question 85. The generation born before 1964 and after World War II is classified as
  1.    generation X
  2.    generation Y
  3.    baby boomers
  4.    Both a and b
 Discuss Question
Answer: Option C. -> baby boomers
Answer: (c).baby boomers
Question 86. Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called
  1.    intermarket segmentation
  2.    intramarket segmentation
  3.    income segmentation
  4.    psychographic segmentation
 Discuss Question
Answer: Option A. -> intermarket segmentation
Answer: (a).intermarket segmentation
Question 87. The most successful products are those which are
  1.    differentiated
  2.    solve customer problems
  3.    offering customer value proposition
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 88. The factors that affect Company's ability to maintain customer relationships are known as
  1.    Marketing environment
  2.    Marketing dashboard
  3.    Marketing plan
  4.    Both a and b
 Discuss Question
Answer: Option A. -> Marketing environment
Answer: (a).Marketing environment
Question 89. Top management sets the company's
  1.    Mission
  2.    Objectives
  3.    Vision
  4.    All of above
 Discuss Question
Answer: Option D. -> All of above
Answer: (d).All of above
Question 90. The new product development proposes screening framework as
  1.    real-worth doing-win
  2.    win-real-worth doing
  3.    worth doing-real-win
  4.    real-win-worth doing
 Discuss Question
Answer: Option D. -> real-win-worth doing
Answer: (d).real-win-worth doing

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