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MCQs

Total Questions : 119 | Page 6 of 12 pages
Question 51. Business markets usually includes fewer but
  1.    large scale production firms
  2.    small scale retailers
  3.    small scale production firms
  4.    small scale wholesalers
 Discuss Question
Answer: Option A. -> large scale production firms
Answer: (a).large scale production firms
Question 52. The trial amount of any market offering for limited time before full introduction in market is classified as
  1.    premium
  2.    advertising specialties
  3.    sample
  4.    coupon
 Discuss Question
Answer: Option C. -> sample
Answer: (c).sample
Question 53. The strategy of distribution in which seller allow certain outlets to sell its product is classified as
  1.    exclusive distribution
  2.    inclusive distribution
  3.    selective distribution
  4.    intensive distribution
 Discuss Question
Answer: Option A. -> exclusive distribution
Answer: (a).exclusive distribution
Question 54. The firm can obtain new product by
  1.    acquisition
  2.    repetition
  3.    merger
  4.    new packaging of product
 Discuss Question
Answer: Option A. -> acquisition
Answer: (a).acquisition
Question 55. The organization's buying behaviors of raw materials for production purposes is called
  1.    business buyer behavior
  2.    derived demand
  3.    business buying process
  4.    cognitive dissonance
 Discuss Question
Answer: Option A. -> business buyer behavior
Answer: (a).business buyer behavior
Question 56. The business buying situation in which the order is placed for first time is
  1.    new task
  2.    modified rebuy
  3.    straight rebuy
  4.    solutions selling
 Discuss Question
Answer: Option A. -> new task
Answer: (a).new task
Question 57. The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called
  1.    nominal selling
  2.    territorial selling
  3.    team selling
  4.    group selling
 Discuss Question
Answer: Option C. -> team selling
Answer: (c).team selling
Question 58. The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as
  1.    business buyer behavior
  2.    derived demand
  3.    business buying process
  4.    cognitive dissonance
 Discuss Question
Answer: Option C. -> business buying process
Answer: (c).business buying process
Question 59. In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called
  1.    sample
  2.    coupon
  3.    premium
  4.    cash refunds
 Discuss Question
Answer: Option B. -> coupon
Answer: (b).coupon
Question 60. The stage in which the business buyer invites supplier to submit proposals is classified as
  1.    supplier selection
  2.    proposal solicitation
  3.    supplier search
  4.    order specification
 Discuss Question
Answer: Option B. -> proposal solicitation
Answer: (b).proposal solicitation

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