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MCQs

Total Questions : 119 | Page 11 of 12 pages
Question 101. The PLC concept which consists of longest life cycles is classified as
  1.    product classes
  2.    product forms
  3.    branding
  4.    product perception
 Discuss Question
Answer: Option A. -> product classes
Answer: (a).product classes
Question 102. The resources such as forests and food are known as
  1.    renewable resources
  2.    non-renewable resource
  3.    Both a and b
  4.    none of above
 Discuss Question
Answer: Option A. -> renewable resources
Answer: (a).renewable resources
Question 103. The number of competitors in the decline stage of product life cycle are
  1.    few
  2.    continuously growing
  3.    stable but begins declining
  4.    declining in number
 Discuss Question
Answer: Option D. -> declining in number
Answer: (d).declining in number
Question 104. The strategy that focuses on smaller segments and attract only few competitors is called
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
 Discuss Question
Answer: Option C. -> niche marketing
Answer: (c).niche marketing
Question 105. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as
  1.    optional product pricing
  2.    skimming pricing
  3.    penetration pricing
  4.    captive product pricing
 Discuss Question
Answer: Option C. -> penetration pricing
Answer: (c).penetration pricing
Question 106. In business buying process, the one who uses the product is called
  1.    user
  2.    influencer
  3.    decider and gatekeeper
  4.    buyer
 Discuss Question
Answer: Option A. -> user
Answer: (a).user
Question 107. In business buying process, the group who manage and control information flow is classified as
  1.    user
  2.    influencer
  3.    decider
  4.    gatekeeper
 Discuss Question
Answer: Option D. -> gatekeeper
Answer: (d).gatekeeper
Question 108. The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as
  1.    supplier selection
  2.    proposal solicitation
  3.    supplier search
  4.    order-routine specification
 Discuss Question
Answer: Option D. -> order-routine specification
Answer: (d).order-routine specification
Question 109. The SBU's considered as 'Cash Cows' requires
  1.    Heavy investment
  2.    Less investments
  3.    More marketing
  4.    Both a and c
 Discuss Question
Answer: Option B. -> Less investments
Answer: (b).Less investments
Question 110. A company's microenvironment, the 'local publics' consists of
  1.    Environmental organizations
  2.    Editorial opinion
  3.    Community organizations
  4.    Both a and b
 Discuss Question
Answer: Option C. -> Community organizations
Answer: (c).Community organizations

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