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MCQs

Total Questions : 119 | Page 2 of 12 pages
Question 11. The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as
  1.    promotional pricing
  2.    short term pricing
  3.    quick pricing
  4.    cyclical pricing
 Discuss Question
Answer: Option A. -> promotional pricing
Answer: (a).promotional pricing
Question 12. The second step in new product development is
  1.    idea generation
  2.    product development
  3.    idea screening
  4.    business screening
 Discuss Question
Answer: Option C. -> idea screening
Answer: (c).idea screening
Question 13. According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of
  1.    real
  2.    win
  3.    worth doing
  4.    less worthy
 Discuss Question
Answer: Option B. -> win
Answer: (b).win
Question 14. In business buying process, the group having informal or formal power of approving suppliers is classified as
  1.    user
  2.    influencer
  3.    decider and gatekeeper
  4.    buyer
 Discuss Question
Answer: Option C. -> decider and gatekeeper
Answer: (c).decider and gatekeeper
Question 15. The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as
  1.    freight on board origin pricing
  2.    zone pricing
  3.    basing point pricing
  4.    uniform delivered pricing
 Discuss Question
Answer: Option B. -> zone pricing
Answer: (b).zone pricing
Question 16. The set of distinctive and basic modes of expression is called
  1.    styles
  2.    fashion
  3.    fads
  4.    followers
 Discuss Question
Answer: Option A. -> styles
Answer: (a).styles
Question 17. The sales in maturity stage of product life cycle are recorded as
  1.    low sales
  2.    rapidly rising
  3.    very peaked
  4.    declining
 Discuss Question
Answer: Option C. -> very peaked
Answer: (c).very peaked
Question 18. The market which is divided on the basis of 'income scale and family size of customers' is an example of
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option B. -> demographic segmentation
Answer: (b).demographic segmentation
Question 19. A company's microenvironment, the 'citizen-action publics' consists of
  1.    minority groups
  2.    stockholders
  3.    Community organizations
  4.    Both b and c
 Discuss Question
Answer: Option A. -> minority groups
Answer: (a).minority groups
Question 20. The 'value proposition' is called brands
  1.    full positioning
  2.    full targeting
  3.    full market segmentation
  4.    full competitive advantage
 Discuss Question
Answer: Option A. -> full positioning
Answer: (a).full positioning

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