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MCQs

Total Questions : 119 | Page 10 of 12 pages
Question 91. In business buying process, the group who has formal authority of supplier selection is classified as
  1.    user
  2.    influencer
  3.    decider and gatekeeper
  4.    buyer
 Discuss Question
Answer: Option D. -> buyer
Answer: (d).buyer
Question 92. The stage in buying behavior which follows the reviews of supplier proposals by business buyer is
  1.    supplier selection
  2.    proposal solicitation
  3.    supplier search
  4.    order-routine specification
 Discuss Question
Answer: Option A. -> supplier selection
Answer: (a).supplier selection
Question 93. The pricing strategy which provides the right combination of good service and quality at fair price is classified as
  1.    good value pricing
  2.    cost plus pricing
  3.    value added pricing
  4.    quality based pricing
 Discuss Question
Answer: Option A. -> good value pricing
Answer: (a).good value pricing
Question 94. The business buying situation in which the buyer reorders the same product is classified as
  1.    new task
  2.    modified rebuy
  3.    straight rebuy
  4.    solutions selling
 Discuss Question
Answer: Option B. -> modified rebuy
Answer: (b).modified rebuy
Question 95. The forth step in personal selling process after completion of step consisting of approach is to
  1.    prospecting and qualifying
  2.    follow up
  3.    closing
  4.    present and demonstrate
 Discuss Question
Answer: Option D. -> present and demonstrate
Answer: (d).present and demonstrate
Question 96. The strategic business unit with low market share and high market growth is considered as
  1.    Cash Cows
  2.    Stars
  3.    Dogs
  4.    Question marks
 Discuss Question
Answer: Option D. -> Question marks
Answer: (d).Question marks
Question 97. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by
  1.    Cost of investment on marketing
  2.    Relative market share
  3.    Market growth rate
  4.    Relative market share plus market growth rate
 Discuss Question
Answer: Option A. -> Cost of investment on marketing
Answer: (a).Cost of investment on marketing
Question 98. The pricing strategy used to set prices of the products that are must be used with the main product is called
  1.    optional product pricing
  2.    product line pricing
  3.    competitive pricing
  4.    captive product pricing
 Discuss Question
Answer: Option D. -> captive product pricing
Answer: (d).captive product pricing
Question 99. The number of intermediaries that made products or services available to final customer are classified as
  1.    flexible channels
  2.    chain of channels
  3.    channel levels
  4.    marketing levels
 Discuss Question
Answer: Option C. -> channel levels
Answer: (c).channel levels
Question 100. Buying of products by government agencies is classified as
  1.    business markets
  2.    reseller markets
  3.    government markets
  4.    international markets
 Discuss Question
Answer: Option C. -> government markets
Answer: (c).government markets

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