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MCQs

Total Questions : 119 | Page 12 of 12 pages
Question 111. The systematic planning for new products and customer driven strategy must be created for
  1.    finding and growing products
  2.    delivering superior value
  3.    gaining customer lifetime value
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 112. The Macro environment of any company or organization includes
  1.    the cultural environment
  2.    the demographic environment
  3.    customers in international markets
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 113. For marketing success, it is required to build relationships with
  1.    Suppliers & customers
  2.    Marketing intermediaries
  3.    Competitors
  4.    All of above
 Discuss Question
Answer: Option D. -> All of above
Answer: (d).All of above
Question 114. The 'idea generation' stage in new product development process does not include
  1.    internal idea sources
  2.    external idea sources
  3.    crowdsourcing
  4.    on-boarding
 Discuss Question
Answer: Option D. -> on-boarding
Answer: (d).on-boarding
Question 115. In business markets the demand is more
  1.    elastic
  2.    inelastic
  3.    realistic
  4.    insignificant
 Discuss Question
Answer: Option B. -> inelastic
Answer: (b).inelastic
Question 116. As soon as the ideas are shortlisted, the best idea leads to development of
  1.    product concept
  2.    production phase
  3.    production screening
  4.    none of above
 Discuss Question
Answer: Option A. -> product concept
Answer: (a).product concept
Question 117. The second step of personal selling process after completion of prospecting and qualifying is to
  1.    approach
  2.    presentation and demonstration
  3.    handling objections
  4.    pre-approach
 Discuss Question
Answer: Option D. -> pre-approach
Answer: (d).pre-approach
Question 118. The process of planning, analyzing, controlling and implementing the activities of sales force is classified as
  1.    indirect sales management
  2.    direct sales management
  3.    sales force management
  4.    persuasion management
 Discuss Question
Answer: Option C. -> sales force management
Answer: (c).sales force management
Question 119. If the variable cost is $40 for and the fixed cost is $20 then the total cost is
  1.    $80
  2.    $20
  3.    $40
  4.    $60
 Discuss Question
Answer: Option D. -> $60
Answer: (d).$60

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