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MCQs

Total Questions : 119 | Page 8 of 12 pages
Question 71. The stage which concludes the supplier's performance assessment by business buyers is classified as
  1.    supplier selection
  2.    proposal solicitation
  3.    performance review
  4.    order-routine specification
 Discuss Question
Answer: Option C. -> performance review
Answer: (c).performance review
Question 72. The demand which is not affected by price changes in short term is
  1.    elastic demand
  2.    inelastic demand
  3.    realistic demand
  4.    unrealistic demand
 Discuss Question
Answer: Option B. -> inelastic demand
Answer: (b).inelastic demand
Question 73. The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as
  1.    by-product pricing
  2.    captive product pricing
  3.    optional product pricing
  4.    Two part pricing
 Discuss Question
Answer: Option A. -> by-product pricing
Answer: (a).by-product pricing
Question 74. The exploration of new markets abroad is an example of
  1.    Strengths
  2.    Weaknesses
  3.    Opportunities
  4.    Threats
 Discuss Question
Answer: Option C. -> Opportunities
Answer: (c).Opportunities
Question 75. The cost based pricing strategy is also called
  1.    product driven
  2.    customer driven
  3.    economy driven
  4.    cost driven
 Discuss Question
Answer: Option A. -> product driven
Answer: (a).product driven
Question 76. The large societal forces that affects organizations close factors are known as
  1.    Microenvironment
  2.    Macro environment
  3.    Organizations environment
  4.    Market environment
 Discuss Question
Answer: Option B. -> Macro environment
Answer: (b).Macro environment
Question 77. The field sales force is also called as
  1.    inside sales force
  2.    outside sales force
  3.    channel intermediaries
  4.    none of the above
 Discuss Question
Answer: Option B. -> outside sales force
Answer: (b).outside sales force
Question 78. If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is
  1.    $600,000
  2.    $300,000
  3.    $400,000
  4.    $500,000
 Discuss Question
Answer: Option B. -> $300,000
Answer: (b).$300,000
Question 79. In BCG growth share matrix, the horizontal axis represents
  1.    Market growth rate
  2.    Relative market share
  3.    Portfolio analysis
  4.    Both b & c
 Discuss Question
Answer: Option B. -> Relative market share
Answer: (b).Relative market share
Question 80. The business buying situation in which the buyer reorders same order again and again on routine basis is
  1.    new task
  2.    modified rebuy
  3.    straight rebuy
  4.    solutions selling
 Discuss Question
Answer: Option C. -> straight rebuy
Answer: (c).straight rebuy

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