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MCQs

Total Questions : 119 | Page 7 of 12 pages
Question 61. Public relations' can be classified as
  1.    Place
  2.    Product
  3.    Price
  4.    Promotion
 Discuss Question
Answer: Option D. -> Promotion
Answer: (d).Promotion
Question 62. The standard shape of curve of product life cycle is mostly followed by
  1.    product classes
  2.    product forms
  3.    branding
  4.    product perception
 Discuss Question
Answer: Option B. -> product forms
Answer: (b).product forms
Question 63. The PLC stage in which recently developed product is made available to customers for first time purchase is called
  1.    introductory stage
  2.    business analysis stage
  3.    market analysis stage
  4.    product marketing stage
 Discuss Question
Answer: Option A. -> introductory stage
Answer: (a).introductory stage
Question 64. In the product life cycle, the decline stage consists of
  1.    low sales
  2.    rapidly rising sales
  3.    peak sales
  4.    declining sales
 Discuss Question
Answer: Option D. -> declining sales
Answer: (d).declining sales
Question 65. The 'marketing strategy statement' first part consists of
  1.    target market
  2.    planned value proposition
  3.    sales, profit goals, market share
  4.    developing mission statement
 Discuss Question
Answer: Option A. -> target market
Answer: (a).target market
Question 66. The trading of raw material through online sources between buyers and sellers is classified as
  1.    e-procurement
  2.    de-procurement
  3.    online selling
  4.    direct marketing
 Discuss Question
Answer: Option A. -> e-procurement
Answer: (a).e-procurement
Question 67. The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as
  1.    deceptive pricing
  2.    price discrimination
  3.    resale price maintenance
  4.    fix quantity pricing
 Discuss Question
Answer: Option C. -> resale price maintenance
Answer: (c).resale price maintenance
Question 68. The demand which is affected by price changes in short term is
  1.    elastic demand
  2.    inelastic demand
  3.    realistic demand
  4.    unrealistic demand
 Discuss Question
Answer: Option A. -> elastic demand
Answer: (a).elastic demand
Question 69. The kind of reduction made to those buyers who buy large volumes of products is classified as
  1.    cash discount
  2.    seasonal discount
  3.    functional discount
  4.    quantity discount
 Discuss Question
Answer: Option D. -> quantity discount
Answer: (d).quantity discount
Question 70. The product life cycle stages helps in describing
  1.    product class
  2.    product form
  3.    brand
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above

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