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Total Questions : 119 | Page 5 of 12 pages
Question 41. In business buying process, the group who furnish the information to evaluate alternatives is classified as
  1.    user
  2.    influencer
  3.    decider and gatekeeper
  4.    buyer
 Discuss Question
Answer: Option B. -> influencer
Answer: (b).influencer
Question 42. The business buying process starts with the
  1.    problem recognition
  2.    general need description
  3.    product specification
  4.    supplier search
 Discuss Question
Answer: Option A. -> problem recognition
Answer: (a).problem recognition
Question 43. The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as
  1.    pre-approach
  2.    sales nomination
  3.    qualifying
  4.    prospecting
 Discuss Question
Answer: Option A. -> pre-approach
Answer: (a).pre-approach
Question 44. The whole sellers and retailers buying behavior is classified as
  1.    business buyer behavior
  2.    derived demand
  3.    business buying process
  4.    cognitive dissonance
 Discuss Question
Answer: Option A. -> business buyer behavior
Answer: (a).business buyer behavior
Question 45. The close factors affecting the company's ability to serve its customers are referred as
  1.    Microenvironment
  2.    Macro environment
  3.    Both a and b
  4.    None of the above
 Discuss Question
Answer: Option A. -> Microenvironment
Answer: (a).Microenvironment
Question 46. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as
  1.    point of purchase promotion
  2.    trade promotion
  3.    event promotion
  4.    off deal promotion
 Discuss Question
Answer: Option B. -> trade promotion
Answer: (b).trade promotion
Question 47. The pricing strategy in which the products are differentiated on the basis of value added features is classified as
  1.    differentiated pricing
  2.    competitive pricing
  3.    value added pricing
  4.    quality added pricing
 Discuss Question
Answer: Option C. -> value added pricing
Answer: (c).value added pricing
Question 48. The demand of business buyers is derived from
  1.    final consumer demand
  2.    raw materials suppliers
  3.    production controller
  4.    logistic managers
 Discuss Question
Answer: Option A. -> final consumer demand
Answer: (a).final consumer demand
Question 49. The last step in personal selling process is
  1.    present and demonstrate
  2.    follow up
  3.    closing
  4.    approach
 Discuss Question
Answer: Option B. -> follow up
Answer: (b).follow up
Question 50. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as
  1.    customer sales force structure
  2.    product sales force structure
  3.    indirect sales force structure
  4.    territorial sales force structure
 Discuss Question
Answer: Option D. -> territorial sales force structure
Answer: (d).territorial sales force structure

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