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MCQs

Total Questions : 119 | Page 3 of 12 pages
Question 21. The economies that offer great opportunities are classified as
  1.    subsistence economies
  2.    industrial economies
  3.    developing economies
  4.    none of above
 Discuss Question
Answer: Option C. -> developing economies
Answer: (c).developing economies
Question 22. The VF Corporation offering more than thirty premium brands is an example of
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
 Discuss Question
Answer: Option B. -> segmented marketing
Answer: (b).segmented marketing
Question 23. A company's internal environment considers
  1.    Finance, Operations, purchasing
  2.    Research & Development (R&D)
  3.    Both a and b
  4.    None of the above
 Discuss Question
Answer: Option C. -> Both a and b
Answer: (c).Both a and b
Question 24. The Apple customers who keeps buying same brand in every purchase is an example of
  1.    user status
  2.    usage rate
  3.    loyalty status
  4.    benefits sought
 Discuss Question
Answer: Option C. -> loyalty status
Answer: (c).loyalty status
Question 25. A company's microenvironment, the 'financial publics' consists of
  1.    banks
  2.    investment analysis
  3.    stockholders
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 26. The study of human population in context of gender, race and occupation is called
  1.    the demographic environment
  2.    the cultural environment
  3.    the economic environment
  4.    the natural environment
 Discuss Question
Answer: Option A. -> the demographic environment
Answer: (a).the demographic environment
Question 27. The Macro environment includes
  1.    Demographic factors
  2.    Technological factors
  3.    The suppliers
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 28. The kind of cost which does not vary with the level of production of company or level of sales is classified as
  1.    variable costs
  2.    fixed costs
  3.    total costs
  4.    all of above
 Discuss Question
Answer: Option B. -> fixed costs
Answer: (b).fixed costs
Question 29. The third step in new product development is
  1.    product screening
  2.    business screening
  3.    systematic screening
  4.    concept development and testing
 Discuss Question
Answer: Option D. -> concept development and testing
Answer: (d).concept development and testing
Question 30. The generation born following 'baby boomers' is known as
  1.    generation X
  2.    generation Y
  3.    Both a and b
  4.    none of above
 Discuss Question
Answer: Option A. -> generation X
Answer: (a).generation X

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