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MCQs

Total Questions : 119 | Page 4 of 12 pages
Question 31. The 'Millennial' are also classified as
  1.    generation X
  2.    generation Y
  3.    baby boomers
  4.    Both a and b
 Discuss Question
Answer: Option B. -> generation Y
Answer: (b).generation Y
Question 32. The process of introducing a new product into market is called
  1.    commercialization
  2.    market testing
  3.    free test markets
  4.    uncontrolled test markets
 Discuss Question
Answer: Option A. -> commercialization
Answer: (a).commercialization
Question 33. If the fixed cost is $250000, variable cost is $30 and price is $40
  1.    40000
  2.    35000
  3.    30000
  4.    25000
 Discuss Question
Answer: Option D. -> 25000
Answer: (d).25000
Question 34. The marketing services agencies includes
  1.    Marketing consulting firms
  2.    Media firms
  3.    Marketing research firms
  4.    All of above
 Discuss Question
Answer: Option D. -> All of above
Answer: (d).All of above
Question 35. All the individuals and units involved in purchasing process are classified as
  1.    buying center
  2.    influencers
  3.    deciders
  4.    gatekeepers
 Discuss Question
Answer: Option A. -> buying center
Answer: (a).buying center
Question 36. The Macro environment does not includes
  1.    Technological factors
  2.    The marketing intermediaries
  3.    Political factors
  4.    Both a and c
 Discuss Question
Answer: Option B. -> The marketing intermediaries
Answer: (b).The marketing intermediaries
Question 37. The roughly and detailed estimation of market size, product price and development costs is classified as
  1.    write-down
  2.    write-up
  3.    follow-up screening
  4.    follow-up testing
 Discuss Question
Answer: Option B. -> write-up
Answer: (b).write-up
Question 38. A company's microenvironment, the 'media publics' consists of
  1.    newspapers
  2.    blogs
  3.    internet media
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 39. The pricing strategy in which the standard markup is added into the cost of market offering is classified as
  1.    marginal pricing
  2.    cost plus pricing
  3.    markup pricing
  4.    Both b and c
 Discuss Question
Answer: Option D. -> Both b and c
Answer: (d).Both b and c
Question 40. The perceptions of the customer about the value of products are considered to set the
  1.    floor for cost
  2.    ceiling for prices
  3.    floor for prices
  4.    ceiling for cost
 Discuss Question
Answer: Option B. -> ceiling for prices
Answer: (b).ceiling for prices

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