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MCQs

Total Questions : 120 | Page 4 of 12 pages
Question 31. The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option B. -> income segmentation
Answer: (b).income segmentation
Question 32. The farms products such as livestock, vegetables, wheat and cotton are best classified as
  1.    materials and parts in industrial product
  2.    supplies and services
  3.    capital items
  4.    consumer products
 Discuss Question
Answer: Option A. -> materials and parts in industrial product
Answer: (a).materials and parts in industrial product
Question 33. The way in which two or more transportation modes are used together is classified as
  1.    intra-model logistic network
  2.    intermodal logistic network
  3.    intermodal transportation
  4.    intra-model transportation
 Discuss Question
Answer: Option C. -> intermodal transportation
Answer: (c).intermodal transportation
Question 34. The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company's territory is classified as
  1.    intensive territorial agreement
  2.    selective territorial agreement
  3.    inclusive territorial agreement
  4.    exclusive territorial agreement
 Discuss Question
Answer: Option D. -> exclusive territorial agreement
Answer: (d).exclusive territorial agreement
Question 35. The competitive edge of your company can be best classified as
  1.    Strengths
  2.    Weaknesses
  3.    Opportunities
  4.    Threats
 Discuss Question
Answer: Option A. -> Strengths
Answer: (a).Strengths
Question 36. To create profits, the company must
  1.    Create loyal customers
  2.    Increase market share of market
  3.    capture lifetime vale of customer
  4.    All of above
 Discuss Question
Answer: Option D. -> All of above
Answer: (d).All of above
Question 37. The customer buying behavior such as little planning before buying products is included in
  1.    convenient specialty products
  2.    unsought products
  3.    sought products
  4.    convenient products
 Discuss Question
Answer: Option D. -> convenient products
Answer: (d).convenient products
Question 38. The specific amount of money the company demands from customers for its product or services is classified as
  1.    price
  2.    tax
  3.    discount
  4.    value added tax
 Discuss Question
Answer: Option A. -> price
Answer: (a).price
Question 39. The products that are usually distributed through fewer stores but with increased customer services is called
  1.    shopping specialty products
  2.    less convenient sought products
  3.    shopping products
  4.    unsought industrial product
 Discuss Question
Answer: Option C. -> shopping products
Answer: (c).shopping products
Question 40. The price on which it is limit that no less profits would be accepted less than this price is classified as
  1.    cost ceiling
  2.    cost floor
  3.    price ceiling
  4.    price floor
 Discuss Question
Answer: Option D. -> price floor
Answer: (d).price floor

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