Questions and answers for exam Preparation

MCQs

Total Questions : 120 | Page 3 of 12 pages

Question 21. Considering marketing channels, the examples of merchants are

retailers and wholesalers
sales agents and brokers
transportation companies
independent warehouses

Discuss Question

Answer: Option A. -> retailers and wholesalers
Answer: (a).retailers and wholesalers

Question 22. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as

push strategy
pull strategy
bundle strategy
shallow strategy

Discuss Question

Answer: Option B. -> pull strategy
Answer: (b).pull strategy

Question 23. The conflict that can occur between two channels which operate at same level is classified as

vertical channel conflict
horizontal channel conflict
sealed channel conflict
multi-channel conflict

Discuss Question

Answer: Option B. -> horizontal channel conflict
Answer: (b).horizontal channel conflict

Question 24. In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as

merchants
agents
facilitators
terminators

Discuss Question

Answer: Option C. -> facilitators
Answer: (c).facilitators

Question 25. In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as

facilitators
terminators
merchants
agents

Discuss Question

Answer: Option D. -> agents
Answer: (d).agents

Question 26. The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of

one-level channel
Zero-level channel
Two-level channel
Three-level channel

Discuss Question

Answer: Option B. -> Zero-level channel
Answer: (b).Zero-level channel

Question 27. The small scale wholesalers that sell products to retailers operating on small scale is classified as

jobbers
shoppers
market stoppers
brokers

Discuss Question

Answer: Option A. -> jobbers
Answer: (a).jobbers

Question 28. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as

pull strategy
bundle strategy
shallow strategy
push strategy

Discuss Question

Answer: Option A. -> pull strategy
Answer: (a).pull strategy

Question 29. The kind of shoppers that care the most about performance of product and variety that company offers are classified as

service quality shoppers
price value customers
affinity customers
interactive customers

Discuss Question

Answer: Option A. -> service quality shoppers
Answer: (a).service quality shoppers

Question 30. The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as