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MCQs

Total Questions : 120 | Page 10 of 12 pages
Question 91. In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as
  1.    facilitators
  2.    terminators
  3.    merchants
  4.    agents
 Discuss Question
Answer: Option C. -> merchants
Answer: (c).merchants
Question 92. The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as
  1.    functional resource planning
  2.    predatory resource planning
  3.    enterprise resource planning
  4.    hybrid resource planning
 Discuss Question
Answer: Option C. -> enterprise resource planning
Answer: (c).enterprise resource planning
Question 93. The level of ease to which it is made easy for the customer's to buy goods is classified as
  1.    spatial convenience
  2.    lot convenience
  3.    jobber convenience
  4.    interactive convenience
 Discuss Question
Answer: Option A. -> spatial convenience
Answer: (a).spatial convenience
Question 94. The service outputs produced by the customers are
  1.    lot size
  2.    spatial convenience
  3.    waiting and delivery time
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 95. The kind of shoppers that care of their spending and buying products wisely are classified as
  1.    affinity customers
  2.    interactive customers
  3.    service ⁄ quality shoppers
  4.    price ⁄ value customers
 Discuss Question
Answer: Option D. -> price ⁄ value customers
Answer: (d).price ⁄ value customers
Question 96. The conflict that can occur between two marketing channels operate at different levels is classified as
  1.    vertical channel conflict
  2.    horizontal channel conflict
  3.    sealed channel conflict
  4.    multi-channel conflict
 Discuss Question
Answer: Option A. -> vertical channel conflict
Answer: (a).vertical channel conflict
Question 97. In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as
  1.    Two-level channel
  2.    Three-level channel
  3.    One-level channel
  4.    Zero-level channel
 Discuss Question
Answer: Option B. -> Three-level channel
Answer: (b).Three-level channel
Question 98. The situation when all channel members are called to work together to achieve goal of any one channel is classified as
  1.    channel coordination
  2.    channel conflict
  3.    channel trade release
  4.    channel distributive rights
 Discuss Question
Answer: Option A. -> channel coordination
Answer: (a).channel coordination
Question 99. The ways in which channel alternatives differ from each other are
  1.    number of intermediaries
  2.    types of intermediaries
  3.    responsibilities of channel members
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 100. The particular set of marketing channels employed by company is classified as
  1.    marketing channel system
  2.    predatory channel system
  3.    discount channel system
  4.    quotation channel system
 Discuss Question
Answer: Option A. -> marketing channel system
Answer: (a).marketing channel system

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