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MCQs

Total Questions : 204 | Page 5 of 21 pages
Question 41. A product is anything that is offered to market for
  1.    attention
  2.    acquisition
  3.    use or consumption
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 42. The focus on distribution efficiency is integral part of
  1.    The production concept
  2.    The product concept
  3.    The selling concept
  4.    The marketing concept
 Discuss Question
Answer: Option C. -> The selling concept
Answer: (c).The selling concept
Question 43. The classification of customers are of
  1.    2 types
  2.    3 types
  3.    4 types
  4.    5 types
 Discuss Question
Answer: Option C. -> 4 types
Answer: (c).4 types
Question 44. The buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of
  1.    specialty products
  2.    convenience services
  3.    augmented products
  4.    unsought industrial product
 Discuss Question
Answer: Option A. -> specialty products
Answer: (a).specialty products
Question 45. In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is
  1.    need recognition
  2.    information search
  3.    evaluation of alternatives
  4.    Both b and c
 Discuss Question
Answer: Option C. -> evaluation of alternatives
Answer: (c).evaluation of alternatives
Question 46. The research on consumer buying behavior answers
  1.    what consumers buy
  2.    why consumers buy
  3.    where consumers buy
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 47. The perceptual processes that are based on stimulus consists of
  1.    selective attention
  2.    selective distortion
  3.    selective retention
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 48. Segmentation on the basis of values and attitudes and behavioral patterns is an example of
  1.    geographic location
  2.    cultural factors
  3.    economic factors
  4.    political and legal factors
 Discuss Question
Answer: Option B. -> cultural factors
Answer: (b).cultural factors
Question 49. The adopter group who tries to come up with innovative ideas at higher risk is called
  1.    late majority
  2.    early majority
  3.    innovators
  4.    early adopters
 Discuss Question
Answer: Option C. -> innovators
Answer: (c).innovators
Question 50. The resources and dollars allocated to companies or products promotional program are classified as
  1.    advertising messages
  2.    advertising budget
  3.    advertising strategy
  4.    advertising objective
 Discuss Question
Answer: Option B. -> advertising budget
Answer: (b).advertising budget

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