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MCQs

Total Questions : 204 | Page 7 of 21 pages
Question 61. The collection, analysis and reporting of available data for any given marketing situation is classified as
  1.    external databases
  2.    outsourced databases
  3.    marketing research
  4.    Both a and b
 Discuss Question
Answer: Option C. -> marketing research
Answer: (c).marketing research
Question 62. The types of reassert instruments available to market researcher are of
  1.    Two types
  2.    Three types
  3.    Four types
  4.    Five types
 Discuss Question
Answer: Option A. -> Two types
Answer: (a).Two types
Question 63. The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as
  1.    competition based pricing
  2.    discount and bonus pricing
  3.    customer value based pricing
  4.    cost based pricing
 Discuss Question
Answer: Option C. -> customer value based pricing
Answer: (c).customer value based pricing
Question 64. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
  1.    cash refunds
  2.    cash sample
  3.    sweepstakes
  4.    cents off deals
 Discuss Question
Answer: Option C. -> sweepstakes
Answer: (c).sweepstakes
Question 65. The 'probability sample' includes
  1.    judgment sample
  2.    simple random sample
  3.    quota sample
  4.    convenience sample
 Discuss Question
Answer: Option B. -> simple random sample
Answer: (b).simple random sample
Question 66. If customers perceive that price of product is less than the value it provides to customer then the customer
  1.    would buy product
  2.    would not buy product
  3.    would get free products
  4.    would get discount
 Discuss Question
Answer: Option A. -> would buy product
Answer: (a).would buy product
Question 67. The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as
  1.    cash refund
  2.    coupon
  3.    sample
  4.    premium
 Discuss Question
Answer: Option A. -> cash refund
Answer: (a).cash refund
Question 68. The information obtained from company's network data sources is classified as
  1.    internal databases
  2.    external databases
  3.    outsourced databases
  4.    Both a and b
 Discuss Question
Answer: Option A. -> internal databases
Answer: (a).internal databases
Question 69. The research approaches in marketing research does not include
  1.    experimental research
  2.    observational research
  3.    ethnographic research
  4.    survey research
 Discuss Question
Answer: Option B. -> observational research
Answer: (b).observational research
Question 70. The first step in personal selling process is to
  1.    prospecting and qualifying
  2.    pre-approach
  3.    approach
  4.    presentation and demonstration
 Discuss Question
Answer: Option A. -> prospecting and qualifying
Answer: (a).prospecting and qualifying

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