Sail E0 Webinar

MCQs

Total Questions : 204 | Page 2 of 21 pages
Question 11. The 'concentrated marketing' is also called as
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
 Discuss Question
Answer: Option C. -> niche marketing
Answer: (c).niche marketing
Question 12. Targeting affluent customers with luxurious goods is an example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option B. -> income segmentation
Answer: (b).income segmentation
Question 13. In information search, the consumers can obtain information from
  1.    personal sources
  2.    commercial sources
  3.    experiential sources
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 14. Segmentation of international markets on the basis of monetary regulations is an example of
  1.    geographic location
  2.    cultural factors
  3.    economic factors
  4.    political and legal factors
 Discuss Question
Answer: Option D. -> political and legal factors
Answer: (d).political and legal factors
Question 15. The frame of liking or disliking a specific product or moving to and away from a brand is referred as
  1.    belief
  2.    attitude
  3.    learning
  4.    Both b and c
 Discuss Question
Answer: Option A. -> belief
Answer: (a).belief
Question 16. The distance between market potential and minimum demand is said to be
  1.    price sensitivity
  2.    market sensitivity
  3.    market sensitivity of demand
  4.    product sensitivity
 Discuss Question
Answer: Option C. -> market sensitivity of demand
Answer: (c).market sensitivity of demand
Question 17. The set of equation describes the different parameters in statistical system is called
  1.    econometric analysis
  2.    exponential analysis
  3.    economic analysis
  4.    market analysis
 Discuss Question
Answer: Option A. -> econometric analysis
Answer: (a).econometric analysis
Question 18. The combo sites for product reviews and expert opinions are classified as
  1.    marketing intelligence on internet
  2.    field work
  3.    marketing management
  4.    building marketing records
 Discuss Question
Answer: Option A. -> marketing intelligence on internet
Answer: (a).marketing intelligence on internet
Question 19. The low share-penetration index includes
  1.    low brand awareness
  2.    low availability
  3.    high price
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 20. The comparison of potential and current levels of market demand is called
  1.    market penetration index
  2.    target market index
  3.    potential market index
  4.    available market index
 Discuss Question
Answer: Option A. -> market penetration index
Answer: (a).market penetration index

Latest Videos

Latest Test Papers