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MCQs

Total Questions : 204 | Page 3 of 21 pages
Question 21. If sales forecast graphically shown, the vertical axis shows
  1.    sales
  2.    marketing effort
  3.    raw material cost
  4.    production
 Discuss Question
Answer: Option A. -> sales
Answer: (a).sales
Question 22. The recognition of needs to integrate environmental issues into firm's strategic plans is called
  1.    corporate environmentalism
  2.    individual environmentalism
  3.    market environmentalism
  4.    environment segmentation
 Discuss Question
Answer: Option A. -> corporate environmentalism
Answer: (a).corporate environmentalism
Question 23. The programs design for customers which is limited to any affinity group are classified as
  1.    market share forecast
  2.    company demand
  3.    market potential
  4.    company sales forecast
 Discuss Question
Answer: Option D. -> company sales forecast
Answer: (d).company sales forecast
Question 24. The absolute limit of company's product demand is called
  1.    product potential
  2.    market potential
  3.    demand
  4.    sales
 Discuss Question
Answer: Option B. -> market potential
Answer: (b).market potential
Question 25. The market which is not affected by marketing expenditures of other companies in industry is called
  1.    expanding expenditure
  2.    limited expenditure
  3.    expansible market
  4.    no expansible market
 Discuss Question
Answer: Option D. -> no expansible market
Answer: (d).no expansible market
Question 26. The attack strategy challenger spots areas where the competitors are underperforming is considered as
  1.    technological attack
  2.    geographic attack
  3.    strategic attack
  4.    planned attack
 Discuss Question
Answer: Option B. -> geographic attack
Answer: (b).geographic attack
Question 27. The copy which is made of the market leader's product but differentiates its pricing and distribution strategies is classified as
  1.    counterfeiter
  2.    cloner
  3.    imitator
  4.    adapter
 Discuss Question
Answer: Option C. -> imitator
Answer: (c).imitator
Question 28. The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as
  1.    active firms
  2.    proactive firms
  3.    reactive firms
  4.    responsive firms
 Discuss Question
Answer: Option B. -> proactive firms
Answer: (b).proactive firms
Question 29. The defense which hits the competitors and keeping off the balance in between is classified as
  1.    position defense
  2.    flank defense
  3.    preemptive defense
  4.    offensive defense
 Discuss Question
Answer: Option C. -> preemptive defense
Answer: (c).preemptive defense
Question 30. The marketing attack in which the attacker matches its product, price and distribution is classified as
  1.    flank attack
  2.    frontal attack
  3.    bypass attack
  4.    guerilla attack
 Discuss Question
Answer: Option B. -> frontal attack
Answer: (b).frontal attack

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