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MCQs

Total Questions : 204 | Page 20 of 21 pages
Question 191. Short term encouragements offered to persuade a trader to stock up on good is
  1.    trade allowances
  2.    push money
  3.    Trade contest
  4.    price deal
 Discuss Question
Answer: Option A. -> trade allowances
Answer: (a).trade allowances
Question 192. Sales advertising targeted at customer are called
  1.    consumer sales promotions.
  2.    trade sales promotions
  3.    a & b
  4.    all of options
 Discuss Question
Answer: Option A. -> consumer sales promotions.
Answer: (a).consumer sales promotions.
Question 193. In retailing, goods known as
  1.    merchandise
  2.    manufacturing
  3.    a & b
  4.    raw materials
 Discuss Question
Answer: Option A. -> merchandise
Answer: (a).merchandise
Question 194. Charge dissimilar prices in diverse markets for same product is
  1.    marketing mix
  2.    psychographic factors.
  3.    price discrimination
  4.    price skimming
 Discuss Question
Answer: Option C. -> price discrimination
Answer: (c).price discrimination
Question 195. 4 P's are sometime called as the
  1.    product life cycle
  2.    parallel pricing
  3.    price discrimination
  4.    marketing mix
 Discuss Question
Answer: Option D. -> marketing mix
Answer: (d).marketing mix
Question 196. Informal statement about good by average individuals, contented consumers or people particularly engaged to build word of mouth force is
  1.    product
  2.    advertising
  3.    word-of-mouth promotion
  4.    all of options
 Discuss Question
Answer: Option C. -> word-of-mouth promotion
Answer: (c).word-of-mouth promotion
Question 197. Quantity of money that a firm receives from its usual buy and sell activities is
  1.    revenue
  2.    cost
  3.    price
  4.    a & b
 Discuss Question
Answer: Option A. -> revenue
Answer: (a).revenue
Question 198. Training of managing widen of information among an entity or a firm and public is
  1.    public care
  2.    public relations
  3.    a & b
  4.    customer care centre
 Discuss Question
Answer: Option B. -> public relations
Answer: (b).public relations
Question 199. Putting right good in right place, at accurate price, at right
  1.    market
  2.    customer
  3.    price
  4.    time
 Discuss Question
Answer: Option D. -> time
Answer: (d).time
Question 200. The Company focuses on product improvements on continuous basis in the marketing concept called
  1.    The product concept
  2.    The production concept
  3.    The selling concept
  4.    None of the above
 Discuss Question
Answer: Option A. -> The product concept
Answer: (a).The product concept

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