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MCQs

Total Questions : 204 | Page 21 of 21 pages
Question 201. The products that requires mass marketing by producers and manufacturers are classified as
  1.    sought specialty products
  2.    unsought consumer products
  3.    convenient specialty products
  4.    convenience products and services
 Discuss Question
Answer: Option D. -> convenience products and services
Answer: (d).convenience products and services
Question 202. Stock market investors are considered as example of
  1.    Strangers
  2.    Butterflies
  3.    True friends
  4.    Barnacles
 Discuss Question
Answer: Option B. -> Butterflies
Answer: (b).Butterflies
Question 203. The highly loyal but less potential profitable customer's group is of
  1.    Butterflies
  2.    Barnacles
  3.    True friends
  4.    Strangers
 Discuss Question
Answer: Option B. -> Barnacles
Answer: (b).Barnacles
Question 204. The distinction between industrial and consumer products is because of
  1.    purpose of buying the product
  2.    quantity of buying the product
  3.    quality of bought product
  4.    all of above
 Discuss Question
Answer: Option A. -> purpose of buying the product
Answer: (a).purpose of buying the product

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