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MCQs

Total Questions : 204 | Page 4 of 21 pages
Question 31. When setting a price, seller must be known of the
  1.    employees perceived value for product
  2.    customer perceived value for product.
  3.    marketers perceived value for product
  4.    a & b
 Discuss Question
Answer: Option B. -> customer perceived value for product.
Answer: (b).customer perceived value for product.
Question 32. Three fundamental pricing approaches are market skimming pricing, market penetration pricing and
  1.    word-of-mouth pricing
  2.    neutral pricing
  3.    fair pricing
  4.    niche pricing
 Discuss Question
Answer: Option B. -> neutral pricing
Answer: (b).neutral pricing
Question 33. Four P
  1.    1962
  2.    1960
  3.    1965
  4.    1970
 Discuss Question
Answer: Option B. -> 1960
Answer: (b).1960
Question 34. One of five features of promotional mix is
  1.    promotion
  2.    sales promotion
  3.    place
  4.    product
 Discuss Question
Answer: Option B. -> sales promotion
Answer: (b).sales promotion
Question 35. An additional commission paid to sell employees to shove products are
  1.    revenue
  2.    rebates
  3.    push money
  4.    loyal money
 Discuss Question
Answer: Option C. -> push money
Answer: (c).push money
Question 36. Short run or long run method by which a company settle on price and output rank that returns maximum profit is
  1.    product enhancement
  2.    short run pricing
  3.    profit
  4.    profit maximization
 Discuss Question
Answer: Option D. -> profit maximization
Answer: (d).profit maximization
Question 37. Allocation of goods takes place by ways of
  1.    place
  2.    promotion
  3.    channels
  4.    All of options
 Discuss Question
Answer: Option C. -> channels
Answer: (c).channels
Question 38. Four P's was initially expressed by
  1.    E J McCarthy
  2.    Kotler
  3.    Rob Gray
  4.    Mishkin
 Discuss Question
Answer: Option A. -> E J McCarthy
Answer: (a).E J McCarthy
Question 39. Something widely offered in open market is
  1.    commodity
  2.    product
  3.    raw materials
  4.    a & b
 Discuss Question
Answer: Option A. -> commodity
Answer: (a).commodity
Question 40. The possible objectives of advertising includes
  1.    persuasive advertising
  2.    reminder advertising
  3.    reminder advertising
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above

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