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MCQs

Total Questions : 204 | Page 6 of 21 pages
Question 51. The 'buyer's black box' consists of
  1.    characteristics of buyers
  2.    technological factors
  3.    the cultural environment
  4.    the economic environment
 Discuss Question
Answer: Option A. -> characteristics of buyers
Answer: (a).characteristics of buyers
Question 52. The cost of products or services are considered to set
  1.    floor for cost
  2.    ceiling for prices
  3.    floor for prices
  4.    ceiling for cost
 Discuss Question
Answer: Option C. -> floor for prices
Answer: (c).floor for prices
Question 53. The good, service or idea that is perceived as new by potential customers is an example of
  1.    adoption process
  2.    new product
  3.    existing product
  4.    none of above
 Discuss Question
Answer: Option B. -> new product
Answer: (b).new product
Question 54. The fit between customer need and company's market offering in 'Strangers' group is
  1.    Little fit
  2.    Strong fit
  3.    Good fit
  4.    Limited fit
 Discuss Question
Answer: Option A. -> Little fit
Answer: (a).Little fit
Question 55. The researcher selects sample which is at his most ease is
  1.    stratified random sample
  2.    cluster sample
  3.    simple random sample
  4.    convenience sample
 Discuss Question
Answer: Option D. -> convenience sample
Answer: (d).convenience sample
Question 56. The researcher interviews specific number of people in
  1.    stratified random sample
  2.    quota sample
  3.    simple random sample
  4.    convenience sample
 Discuss Question
Answer: Option B. -> quota sample
Answer: (b).quota sample
Question 57. According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as
  1.    physiological needs
  2.    social needs
  3.    safety needs
  4.    esteem needs
 Discuss Question
Answer: Option B. -> social needs
Answer: (b).social needs
Question 58. The brand's superiority is based on its
  1.    point of differences
  2.    points of priority
  3.    points of membership category
  4.    point of similarities
 Discuss Question
Answer: Option A. -> point of differences
Answer: (a).point of differences
Question 59. The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of
  1.    organizational promotion
  2.    consumer promotions
  3.    inbound promotion
  4.    outbound promotion
 Discuss Question
Answer: Option B. -> consumer promotions
Answer: (b).consumer promotions
Question 60. The kind of costs which is directly proportional to level of production are called
  1.    total costs
  2.    overhead costs
  3.    variable costs
  4.    fixed costs
 Discuss Question
Answer: Option C. -> variable costs
Answer: (c).variable costs

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