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MCQs

Total Questions : 234 | Page 20 of 24 pages
Question 191. The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as
  1.    basing point pricing
  2.    uniform delivered pricing
  3.    freight on board origin pricing
  4.    zone pricing
 Discuss Question
Answer: Option C. -> freight on board origin pricing
Answer: (c).freight on board origin pricing
Question 192. Considering products and service classification, the marketing offering such as furniture is an example of
  1.    specialty products
  2.    non-shopping products
  3.    augmented products
  4.    shopping products
 Discuss Question
Answer: Option D. -> shopping products
Answer: (d).shopping products
Question 193. The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as
  1.    price maintenance
  2.    discriminatory pricing
  3.    price fixing
  4.    predatory pricing
 Discuss Question
Answer: Option D. -> predatory pricing
Answer: (d).predatory pricing
Question 194. The type of reduction made from list price is classified as
  1.    bargained reduction
  2.    discount
  3.    allowance
  4.    price segment
 Discuss Question
Answer: Option C. -> allowance
Answer: (c).allowance
Question 195. In the 'maturity stage of product life cycle' the cost per customer is
  1.    high
  2.    low
  3.    average
  4.    moderate
 Discuss Question
Answer: Option B. -> low
Answer: (b).low
Question 196. The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as
  1.    image pricing
  2.    channel pricing
  3.    customer segment pricing
  4.    product-form pricing
 Discuss Question
Answer: Option A. -> image pricing
Answer: (a).image pricing
Question 197. The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as
  1.    non-functional discount
  2.    functional discount
  3.    quantity discount
  4.    descriptive discount
 Discuss Question
Answer: Option B. -> functional discount
Answer: (b).functional discount
Question 198. The products whose classes are based on customer's need and behavior are called
  1.    de-augmented product
  2.    actual services
  3.    augmented products
  4.    consumer products
 Discuss Question
Answer: Option D. -> consumer products
Answer: (d).consumer products
Question 199. The price of product is subtracted from variable cost than divided by fixed cost for calculation is
  1.    unit cost
  2.    break-even volume
  3.    target return price
  4.    target return cost
 Discuss Question
Answer: Option B. -> break-even volume
Answer: (b).break-even volume
Question 200. The pricing technique according to which the low price is charged for a quality offering is classified as
  1.    break-even pricing
  2.    perceived value pricing
  3.    target return pricing
  4.    value pricing
 Discuss Question
Answer: Option D. -> value pricing
Answer: (d).value pricing

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