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MCQs

Total Questions : 234 | Page 2 of 24 pages
Question 11. The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of
  1.    augmented product
  2.    actual product
  3.    actual ownership
  4.    tangible products
 Discuss Question
Answer: Option A. -> augmented product
Answer: (a).augmented product
Question 12. The market which is segmented on the basis of age and gender of customers is classified as
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option B. -> demographic segmentation
Answer: (b).demographic segmentation
Question 13. The market segment which is large enough or profitable enough to be served is known as
  1.    attainable segment
  2.    measureable segment
  3.    accessible segment
  4.    substantial segment
 Discuss Question
Answer: Option D. -> substantial segment
Answer: (d).substantial segment
Question 14. The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option B. -> demographic segmentation
Answer: (b).demographic segmentation
Question 15. The market segmentation done on basis of 'occupation' and 'education' of customers is an example of
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option B. -> demographic segmentation
Answer: (b).demographic segmentation
Question 16. The process of segmenting the market and identifying which segments to target is classified as
  1.    market segmentation
  2.    targeting the market
  3.    undifferentiated marketing
  4.    differentiated marketing
 Discuss Question
Answer: Option B. -> targeting the market
Answer: (b).targeting the market
Question 17. The 'wireless communication' is an example of
  1.    tangible products
  2.    exchange of goods
  3.    services
  4.    ownership of nothing
 Discuss Question
Answer: Option C. -> services
Answer: (c).services
Question 18. At the final level of planning products, the planners turn the actual product into
  1.    augmented product
  2.    de-augmented product
  3.    core customer value
  4.    customer driven strategy
 Discuss Question
Answer: Option A. -> augmented product
Answer: (a).augmented product
Question 19. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as
  1.    differentiable segment
  2.    non-differentiable segments
  3.    intermarket segmentation
  4.    intramarket segmentation
 Discuss Question
Answer: Option B. -> non-differentiable segments
Answer: (b).non-differentiable segments
Question 20. The BlackBerry 'on the go connectivity' specific feature is part of
  1.    actual product
  2.    augmented product
  3.    dis-augmented product
  4.    intangible services
 Discuss Question
Answer: Option A. -> actual product
Answer: (a).actual product

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