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MCQs

Total Questions : 234 | Page 24 of 24 pages
Question 231. The tendency to which existing products appears less superior compared to innovative products is classified as
  1.    relative advantage
  2.    divisibility
  3.    communicability
  4.    compatibility
 Discuss Question
Answer: Option A. -> relative advantage
Answer: (a).relative advantage
Question 232. The aspects of brand that are linked to human traits, developed in a specific mix called
  1.    Brand awareness
  2.    brand personality
  3.    self-concept
  4.    self-image
 Discuss Question
Answer: Option B. -> brand personality
Answer: (b).brand personality
Question 233. The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as
  1.    customer sales force structure
  2.    product sales force structure
  3.    indirect sales force structure
  4.    territorial sales force structure
 Discuss Question
Answer: Option A. -> customer sales force structure
Answer: (a).customer sales force structure
Question 234. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called
  1.    double pricing
  2.    optional part pricing
  3.    two-part pricing
  4.    combine pricing
 Discuss Question
Answer: Option C. -> two-part pricing
Answer: (c).two-part pricing

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