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MCQs

Total Questions : 234 | Page 18 of 24 pages
Question 171. The buying of products such as 'laundry detergents' is an example of
  1.    shopping services
  2.    less sought services
  3.    convenient products
  4.    specialty products
 Discuss Question
Answer: Option C. -> convenient products
Answer: (c).convenient products
Question 172. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called
  1.    market segmentation
  2.    targeting the market
  3.    undifferentiated marketing
  4.    differentiated marketing
 Discuss Question
Answer: Option B. -> targeting the market
Answer: (b).targeting the market
Question 173. The industry installations and equipment are classified in group of
  1.    capital items
  2.    specialty industrial products
  3.    supplies and services
  4.    augmented industrial products
 Discuss Question
Answer: Option A. -> capital items
Answer: (a).capital items
Question 174. Coca-Cola creates marketing programs targeting teen agers world widely is an example of
  1.    intermarket segmentation
  2.    intramarket segmentation
  3.    income segmentation
  4.    psychographic segmentation
 Discuss Question
Answer: Option A. -> intermarket segmentation
Answer: (a).intermarket segmentation
Question 175. The two broad strategies for new products are
  1.    market skimming pricing
  2.    market penetration pricing
  3.    product line pricing
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 176. The competitors in the growth stage of product life cycle are
  1.    few
  2.    growing number
  3.    stable but begins declining
  4.    declining number
 Discuss Question
Answer: Option B. -> growing number
Answer: (b).growing number
Question 177. The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called
  1.    optional product allowances
  2.    seasonal allowances
  3.    functional allowances
  4.    promotional allowances
 Discuss Question
Answer: Option D. -> promotional allowances
Answer: (d).promotional allowances
Question 178. The distribution of branded products through one or few outlets is called
  1.    unsought products
  2.    industrial products
  3.    specialty products
  4.    augmented products
 Discuss Question
Answer: Option C. -> specialty products
Answer: (c).specialty products
Question 179. In PLC stages, the stage in which the company's investment costs mount is classified as
  1.    testing stage
  2.    development stage
  3.    buying stage
  4.    merger stage
 Discuss Question
Answer: Option B. -> development stage
Answer: (b).development stage
Question 180. Finding and developing the alternative concepts is part of
  1.    concept development
  2.    product development
  3.    customer retention
  4.    supply chain management
 Discuss Question
Answer: Option A. -> concept development
Answer: (a).concept development

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