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MCQs

Total Questions : 234 | Page 19 of 24 pages
Question 181. The pricing strategies related to product mix consists of
  1.    product bundle pricing
  2.    by-product pricing
  3.    captive product pricing
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 182. If the lawn mower is bought for house backyard, the lawn mower is classified as
  1.    consumer products
  2.    industrial products
  3.    augmented products
  4.    specialty products
 Discuss Question
Answer: Option A. -> consumer products
Answer: (a).consumer products
Question 183. The services such as airlines and hotels are classified as
  1.    shopping products
  2.    unsought augmented products
  3.    sought specialty products
  4.    unsought convenience products
 Discuss Question
Answer: Option A. -> shopping products
Answer: (a).shopping products
Question 184. The maintenance and business advisory services are included in
  1.    business services
  2.    business supplies
  3.    industry capital items
  4.    accessory equipment
 Discuss Question
Answer: Option A. -> business services
Answer: (a).business services
Question 185. The pricing strategy used to set prices for products that are optional with the main product bought is called
  1.    competitive pricing
  2.    captive product pricing
  3.    optional product pricing
  4.    product line pricing
 Discuss Question
Answer: Option C. -> optional product pricing
Answer: (c).optional product pricing
Question 186. The luxury products such as Rolex watches are best classified as
  1.    unsought specialty products
  2.    sought services
  3.    specialty products
  4.    convenience products and services
 Discuss Question
Answer: Option C. -> specialty products
Answer: (c).specialty products
Question 187. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of
  1.    promotional pricing
  2.    geographical pricing
  3.    cyclical pricing
  4.    short term pricing
 Discuss Question
Answer: Option B. -> geographical pricing
Answer: (b).geographical pricing
Question 188. The reduction in prices made on larger purchases is classified as
  1.    bargained reduction
  2.    discount
  3.    allowance
  4.    price segment
 Discuss Question
Answer: Option B. -> discount
Answer: (b).discount
Question 189. The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as
  1.    optional product pricing
  2.    price skimming
  3.    price penetration
  4.    product line pricing
 Discuss Question
Answer: Option B. -> price skimming
Answer: (b).price skimming
Question 190. If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called
  1.    bi-product pricing
  2.    optional product pricing
  3.    Two way pricing
  4.    Two part pricing
 Discuss Question
Answer: Option B. -> optional product pricing
Answer: (b).optional product pricing

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